# ZARA vs H&M

The clearest difference is monetization model: ZARA at free against H&M's free with in-app purchases. ZARA also leads on update cadence (every 3 days vs every 2 weeks) and iOS requirement (15.1 vs 17.0). On price, rating, review sentiment and ratings volume there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.8 for ZARA against 4.8 for H&M. Both are backed by a comparable volume of ratings — 413K and 244K respectively. Written reviews are what separate them: 41% of ZARA's written reviews are positive against 39% of H&M's.

ZARA ships an update every 3 days, H&M every 2 weeks. Both last shipped on November 10, 2026.

## The numbers

| Metric | ZARA | H&M |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.8 (413K ratings)](https://appshunter.io/ios/app/zara/id547951480/reviews) | **[4.8 (244K ratings)](https://appshunter.io/ios/app/h-and-m/id834465911/reviews)** |
| Number of ratings | **413K** | 244K |
| Positive reviews | **40.9% of reviews** | 38.8% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Every 3 days** | Every 2 weeks |
| Monetization | **Free** | Free with in-app purchases |
| Best chart rank | **#64** | #88 |
| Size | 265 MB | 235 MB |
| Requires iOS | **15.1** | 17.0 |
| Devices | **iPhone, iPad, iPod** | iPhone, iPad |
| Age rating | 4+ | 4+ |
| Developer | [Industria de Diseno Textil, S.A.](https://appshunter.io/developer/341323285) | [H&M](https://appshunter.io/developer/380487412) |

## What reviewers say

### ZARA

[App page](https://appshunter.io/ios/app/zara/id547951480)

**Currently charting:** #64 Top Free · Shopping (US App Store)

Browse and shop the latest fashion collections for women, men, and kids. Discover new arrivals, special releases, and beauty products. Save items to your favorites, track orders, and locate nearby stores.

**Highlights:** Shop women's, men's, and kids' collections, Discover new arrivals and fashion campaigns, Save items to a favorites list, Track orders and manage returns, Locate nearby stores, Receive notifications for new items

**Features:** Apple Wallet, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 🚀 Lightning-fast delivery
- 👍 Easy returns and refunds
- 💎 Excellent quality and style
- 🛍️ Convenient online shopping

**What reviewers complain about**

- 🤖 Unhelpful chatbot customer service
- 🕰️ Slow or delayed shipping
- 🛒 Items disappearing from cart
- 🤔 Confusing app navigation

**Reported bugs**

- Address information being lost or changed
- Inconsistent order tracking and status updates
- Incorrect item deliveries and difficulty resolving

**Requested features**

- Filter by size option
- Ability to save items to a wishlist
- Display model sizes for clothing
- Notify when out-of-stock items are back


### H&M

[App page](https://appshunter.io/ios/app/h-and-m/id834465911)

**Currently charting:** #88 Top Free · Shopping (US App Store)

Discover the latest fashion, home, and beauty trends. This app offers intuitive shopping features like instant search, visual discovery, and order tracking. Save your favorites and get exclusive rewards with the membership program.

**Highlights:** Instant search for items, Visual style discovery, Save favorite items, Membership rewards, Real-time order tracking, Restock alerts, In-store item scanning

**Features:** Apple Wallet, iPhone Duo support

**In-app purchases:** none

**What reviewers like**

- 🚀 Easy to use
- 💎 Great quality and value
- 📦 Fast and convenient shipping
- 👍 Helpful customer service

**What reviewers complain about**

- 🐛 Buggy app with frequent crashes
- 🤯 Confusing navigation and poor UX
- 🔍 Inaccurate inventory and product information
- 😡 Frustrating checkout and order management

**Reported bugs**

- Favorites list randomly clearing
- Inability to update delivery address after order placement
- Technical issues causing orders to be lost or delayed
- Inconsistent sizing and product information

**Requested features**

- Ability to save more than 50 favorite items
- Option to filter and sort items in the favorites tab
- Notifications for when liked items go on sale or are back in stock
- Improved in-store availability and stock checking


## Frequently asked questions

### Is ZARA free?

ZARA is free to download, with no in-app purchases.

### Is H&M free?

H&M is free to download, with no in-app purchases.

### Which has better reviews, ZARA or H&M?

H&M is rated higher. ZARA averages 4.8 out of 5 from 413K ratings, while H&M averages 4.8 from 244K ratings.

### Do ZARA or H&M have ads?

Neither ZARA nor H&M shows ads.

### Which is updated more often, ZARA or H&M?

ZARA ships an update every 3 days, and H&M every 2 weeks. Most recently, ZARA was updated on November 10, 2026 and H&M on November 10, 2026.

### Which is more popular, ZARA or H&M?

ZARA currently peaks at #64 in the App Store charts, and H&M at #88. Chart position reflects recent download velocity rather than total install base.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*