# Concepts vs Adobe XD

Concepts and Adobe XD both sit at 4.7 stars, but that hides the real split: 77% of Concepts's written reviews are positive against 40% of Adobe XD's. Concepts also leads on update cadence (fortnightly vs every 5 weeks) and chart position (#185 vs unranked). On price, rating, ratings volume and ads there is nothing between them.

Both are free to download. Concepts sells 13 in-app purchases, starting at $4.99 per month and Adobe XD sells 1 in-app purchase, starting at $1.99 per month. Whichever you choose, the download price is not the number that matters.

On the App Store both sit at effectively the same score — 4.7 for Concepts against 4.7 for Adobe XD. Both are backed by a comparable volume of ratings — 27K and 11K respectively. Written reviews are what separate them: 77% of Concepts's written reviews are positive against 40% of Adobe XD's.

Concepts ships an update fortnightly, Adobe XD every 5 weeks. The most recent releases landed on October 14, 2026 and October 12, 2026 respectively.

## The numbers

| Metric | Concepts | Adobe XD |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.7 (27K ratings)](https://appshunter.io/ios/app/concepts/id560586497/reviews) | [4.7 (11K ratings)](https://appshunter.io/ios/app/adobe-xd/id1146597773/reviews) |
| Number of ratings | **27K** | 11K |
| Positive reviews | **77.0% of reviews** | 40.1% of reviews |
| In-app purchases | Yes | Yes |
| Ads | No | No |
| Update frequency | **Fortnightly** | Every 5 weeks |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | **#185** | — |
| Size | 267 MB | 86 MB |
| Requires iOS | **15.0** | 16.0 |
| Devices | **iPhone, iPad, iPod** | iPhone, iPad |
| Age rating | 4+ | 4+ |
| Developer | [TopHatch, Inc.](https://appshunter.io/developer/560586500) | [Adobe Inc.](https://appshunter.io/developer/331646274) |

## What reviewers say

### Concepts

[App page](https://appshunter.io/ios/app/concepts/id560586497)

**Currently charting:** #185 Top Free · Graphics & Design (US App Store)

This flexible vector-based sketchbook offers an infinite canvas for ideation and design. Easily sketch, take notes, and create detailed designs with editable strokes and powerful tools. Share your work in various formats for seamless collaboration and professional output.

**Highlights:** Infinite canvas, Vector-based sketching, Realistic pens, pencils, and brushes, Editable vector elements, Unlimited layers, Scale and measurement tools, Object libraries

**Features:** Family Sharing

**In-app purchases (13)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Everything Monthly | $4.99 | per month |
| Everything Monthly + Trial | $4.99 | per month |
| Everything Yearly | $29.99 | per year |
| Everything Yearly + Trial | $29.99 | per year |
| Shape Library | $1.99 | one-time |
| Pen Brush Pack | $1.99 | one-time |
| Body Forms | $1.99 | one-time |
| Make Your Own Objects | $3.99 | one-time |
| Essentials (iPhone Only) | $4.99 | one-time |
| PDF Essentials | $4.99 | one-time |
| Pro Pack  Legacy | $7.99 | one-time |
| 10 Object Packs | $14.99 | one-time |
| Essentials | $39.99 | one-time |

**What reviewers like**

- 🚀 Infinite canvas
- 👍 Intuitive and customizable interface
- 🎨 Powerful drawing and sketching tools
- 💡 Versatile for various use cases (architecture, design, note-taking)
- 🔒 Responsive customer support

**What reviewers complain about**

- 🐛 Occasional crashes and bugs
- 🔍 Steep learning curve for some users
- 💰 Subscription model can be expensive for casual users
- 🔧 Limited text handling and editing capabilities
- 🔀 Inconsistent behavior of certain tools (e.g., eraser, alignment)

**Reported bugs**

- Memory issues when working with large, complex drawings
- Inconsistent behavior of the eraser tool
- Inaccuracies in the snap-to-grid and measurement tools
- Exporting issues, such as loss of data or poor quality

**Requested features**

- Improved text editing and formatting options
- Better color selection and customization tools
- Collaboration and real-time sharing features
- Seamless integration with other design/productivity apps
- Syncing and backup capabilities across devices


### Adobe XD

[App page](https://appshunter.io/ios/app/adobe-xd/id1146597773)

Instantly preview your Adobe XD designs on native devices with real-time transitions. Connect via USB or load cloud documents to see your creations come to life before development.

**Highlights:** Real-time prototype preview, Transitions on native devices, USB connection, Cloud document loading, Optional storage upgrade

**Features:** Vision Pro support

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| CC Storage (20 GB) | $1.99 | per month |

**What reviewers like**

- 🚀 Live preview on mobile
- 👍 Seamless integration with desktop XD
- 💡 Potential for full iPad functionality

**What reviewers complain about**

- 🐛 Frequent crashes and bugs
- 🔌 Compatibility issues with iOS 16
- 👎 Limited editing capabilities on mobile
- 🔍 Difficulty accessing and managing files

**Reported bugs**

- Login issues with Adobe account
- Inconsistent performance and refresh
- Fonts not rendering correctly
- Prototype viewing limitations

**Requested features**

- Full XD editing capabilities on iPad
- Wireless connectivity for prototyping
- Improved font support and rendering
- Ability to open files from cloud storage


## Frequently asked questions

### Is Concepts free?

Concepts is free to download, with in-app purchases available.

### Is Adobe XD free?

Adobe XD is free to download, with in-app purchases available.

### Which has better reviews, Concepts or Adobe XD?

Concepts and Adobe XD are both rated 4.7 out of 5 on the App Store, from 27K and 11K ratings respectively.

### Do Concepts or Adobe XD have ads?

Neither Concepts nor Adobe XD shows ads.

### Which is updated more often, Concepts or Adobe XD?

Concepts ships an update fortnightly, and Adobe XD every 5 weeks. Most recently, Concepts was updated on October 14, 2026 and Adobe XD on October 12, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*