# Concepts vs DraftIt

The clearest difference is ratings volume: Concepts at 27K against DraftIt's 15. Concepts also leads on chart position (#178 vs unranked). DraftIt's advantage is update cadence (every 4 days vs fortnightly). On price, rating, review sentiment and ads there is nothing between them.

Both are free to download. Concepts sells 13 in-app purchases, starting at $4.99 per month and DraftIt sells 3 in-app purchases, starting at $0.99 per month. Whichever you choose, the download price is not the number that matters.

On the App Store both sit at effectively the same score — 4.7 for Concepts against 4.6 for DraftIt. That said, the two scores are not equally well evidenced: Concepts has 27K ratings behind it against 15, so its average is the more settled of the two. Written reviews are what separate them: 77% of Concepts's written reviews are positive against 75% of DraftIt's.

Concepts ships an update fortnightly, DraftIt every 4 days. The most recent releases landed on October 8, 2026 and September 21, 2026 respectively.

## The numbers

| Metric | Concepts | DraftIt |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.7 (27K ratings)](https://appshunter.io/ios/app/concepts/id560586497/reviews)** | [4.6 (15 ratings)](https://appshunter.io/ios/app/draftit/id1495573444/reviews) |
| Number of ratings | **27K** | 15 |
| Positive reviews | **77.0% of reviews** | 75.0% of reviews |
| In-app purchases | Yes | Yes |
| Ads | No | No |
| Update frequency | Fortnightly | **Every 4 days** |
| Monetization | Free with in-app purchases | Freemium |
| Best chart rank | **#178** | — |
| Size | 267 MB | 3 MB |
| Requires iOS | 15.0 | 15.0 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [TopHatch, Inc.](https://appshunter.io/developer/560586500) | [Mechanical Animals](https://appshunter.io/developer/1155355535) |

## What reviewers say

### Concepts

[App page](https://appshunter.io/ios/app/concepts/id560586497)

**Currently charting:** #178 Top Free · Graphics & Design (US App Store)

This flexible vector-based sketchbook offers an infinite canvas for ideation and design. Easily sketch, take notes, and create detailed designs with editable strokes and powerful tools. Share your work in various formats for seamless collaboration and professional output.

**Highlights:** Infinite canvas, Vector-based sketching, Realistic pens, pencils, and brushes, Editable vector elements, Unlimited layers, Scale and measurement tools, Object libraries

**Features:** Family Sharing

**In-app purchases (13)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Everything Monthly | $4.99 | per month |
| Everything Monthly + Trial | $4.99 | per month |
| Everything Yearly | $29.99 | per year |
| Everything Yearly + Trial | $29.99 | per year |
| Shape Library | $1.99 | one-time |
| Pen Brush Pack | $1.99 | one-time |
| Body Forms | $1.99 | one-time |
| Make Your Own Objects | $3.99 | one-time |
| Essentials (iPhone Only) | $4.99 | one-time |
| PDF Essentials | $4.99 | one-time |
| Pro Pack  Legacy | $7.99 | one-time |
| 10 Object Packs | $14.99 | one-time |
| Essentials | $39.99 | one-time |

**What reviewers like**

- 🚀 Infinite canvas
- 👍 Intuitive and customizable interface
- 🎨 Powerful drawing and sketching tools
- 💡 Versatile for various use cases (architecture, design, note-taking)
- 🔒 Responsive customer support

**What reviewers complain about**

- 🐛 Occasional crashes and bugs
- 🔍 Steep learning curve for some users
- 💰 Subscription model can be expensive for casual users
- 🔧 Limited text handling and editing capabilities
- 🔀 Inconsistent behavior of certain tools (e.g., eraser, alignment)

**Reported bugs**

- Memory issues when working with large, complex drawings
- Inconsistent behavior of the eraser tool
- Inaccuracies in the snap-to-grid and measurement tools
- Exporting issues, such as loss of data or poor quality

**Requested features**

- Improved text editing and formatting options
- Better color selection and customization tools
- Collaboration and real-time sharing features
- Seamless integration with other design/productivity apps
- Syncing and backup capabilities across devices


### DraftIt

[App page](https://appshunter.io/ios/app/draftit/id1495573444)

This drawing app uses creative constraints and a ticking clock to help users overcome creative blocks and keep moving forward on their canvas. It encourages intuitive creation by silencing analytical thought and motivating the creative mind. Hesitation can lead to lost progress, pushing users to act decisively.

**Highlights:** Creative constraints and ticking clock, Overcome creative blocks, Intuitive right-brain motivation, Progress loss on hesitation, iPad and Apple Pencil optimized, Pro subscription for extended features

**Features:** macOS Compatibility

**In-app purchases (3)**

| Purchase | Price | Billing |
| --- | --- | --- |
| DraftIt Pro | $0.99 | per month |
| DraftIt Pro | $4.99 | per year |
| lifetime of DraftIt Pro | $2.99 | one-time |


## Frequently asked questions

### Is Concepts free?

Concepts is free to download, with in-app purchases available.

### Is DraftIt free?

DraftIt is free to download, with in-app purchases available.

### Which has better reviews, Concepts or DraftIt?

Concepts is rated higher. Concepts averages 4.7 out of 5 from 27K ratings, while DraftIt averages 4.6 from 15 ratings.

### Do Concepts or DraftIt have ads?

Neither Concepts nor DraftIt shows ads.

### Which is updated more often, Concepts or DraftIt?

Concepts ships an update fortnightly, and DraftIt every 4 days. Most recently, Concepts was updated on October 8, 2026 and DraftIt on September 21, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*