# Concepts vs Mockup

The clearest difference is ads: Concepts at none against Mockup's shown. Concepts also leads on review sentiment (77% vs 44%) and rating (4.7 vs 4.4). On price, update cadence, in-app purchases and monetization model there is nothing between them.

Both are free to download. Concepts sells 13 in-app purchases, starting at $4.99 per month and Mockup sells 5 in-app purchases, starting at $6.99 per 7 days. Whichever you choose, the download price is not the number that matters.

Concepts holds the better App Store score, 4.7 against 4.4. That said, the two scores are not equally well evidenced: Concepts has 27K ratings behind it against 573, so its average is the more settled of the two. Written reviews point the same way: 77% of Concepts's written reviews are positive against 44% of Mockup's.

Both ship on a similar rhythm, roughly fortnightly. The most recent releases landed on October 29, 2026 and October 27, 2026 respectively.

## The numbers

| Metric | Concepts | Mockup |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.7 (27K ratings)](https://appshunter.io/ios/app/concepts/id560586497/reviews)** | [4.4 (573 ratings)](https://appshunter.io/ios/app/mockup-uiux-design/id1527554407/reviews) |
| Number of ratings | **27K** | 573 |
| Positive reviews | **76.9% of reviews** | 44.2% of reviews |
| In-app purchases | Yes | Yes |
| Ads | **No** | Yes |
| Update frequency | Fortnightly | Fortnightly |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | **#177** | — |
| Size | 268 MB | 72 MB |
| Requires iOS | 15.0 | 15 |
| Devices | iPhone, iPad, iPod | **iPhone, iPad, iPod, Mac** |
| Age rating | 4+ | 4+ |
| Developer | [TopHatch, Inc.](https://appshunter.io/developer/560586500) | [Apprime Studio sarl](https://appshunter.io/developer/1138816626) |

## What reviewers say

### Concepts

[App page](https://appshunter.io/ios/app/concepts/id560586497)

**Currently charting:** #177 Top Free · Graphics & Design (US App Store)

This flexible vector-based sketchbook offers an infinite canvas for ideation and design. Easily sketch, take notes, and create detailed designs with editable strokes and powerful tools. Share your work in various formats for seamless collaboration and professional output.

**Highlights:** Infinite canvas, Vector-based sketching, Realistic pens, pencils, and brushes, Editable vector elements, Unlimited layers, Scale and measurement tools, Object libraries

**Features:** Family Sharing, iPhone Duo support

**In-app purchases (13)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Everything Monthly | $4.99 | per month |
| Everything Monthly + Trial | $4.99 | per month |
| Everything Yearly | $29.99 | per year |
| Everything Yearly + Trial | $29.99 | per year |
| Shape Library | $1.99 | one-time |
| Pen Brush Pack | $1.99 | one-time |
| Body Forms | $1.99 | one-time |
| Make Your Own Objects | $3.99 | one-time |
| Essentials (iPhone Only) | $4.99 | one-time |
| PDF Essentials | $4.99 | one-time |
| Pro Pack  Legacy | $7.99 | one-time |
| 10 Object Packs | $14.99 | one-time |
| Essentials | $39.99 | one-time |

**What reviewers like**

- 🚀 Infinite canvas
- 👍 Intuitive and customizable interface
- 🎨 Powerful drawing and sketching tools
- 💡 Versatile for various use cases (architecture, design, note-taking)
- 🔒 Responsive customer support

**What reviewers complain about**

- 🐛 Occasional crashes and bugs
- 🔍 Steep learning curve for some users
- 💰 Subscription model can be expensive for casual users
- 🔧 Limited text handling and editing capabilities
- 🔀 Inconsistent behavior of certain tools (e.g., eraser, alignment)

**Reported bugs**

- Memory issues when working with large, complex drawings
- Inconsistent behavior of the eraser tool
- Inaccuracies in the snap-to-grid and measurement tools
- Exporting issues, such as loss of data or poor quality

**Requested features**

- Improved text editing and formatting options
- Better color selection and customization tools
- Collaboration and real-time sharing features
- Seamless integration with other design/productivity apps
- Syncing and backup capabilities across devices


### Mockup

[App page](https://appshunter.io/ios/app/mockup-uiux-design/id1527554407)

Design and prototype user interfaces and user experiences for apps and websites. Sketch ideas with Apple Pencil, create detailed wireframes with pre-set elements, and build interactive prototypes. Collaborate with others and export your designs in various formats.

**Highlights:** Flexible canvas with device frames, Sketching tools with Apple Pencil support, Wireframing with a library of preset elements, Interactive prototyping, Real-time collaboration with SharePlay, Export to PDF and PNG, iCloud sync across devices

**Features:** Family Sharing, Vision Pro support, SharePlay

**In-app purchases (5)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Mockup Studio | $6.99 | per 7 days |
| Mockup Studio | $9.99 | per month |
| Mockup Studio | $29.99 | per year |
| Mockup Studio | $29.99 | per year |
| Mockup Studio Lifetime | $119.99 | one-time |

**What reviewers like**

- 🚀 Fast sketching and ideation
- 👍 Simple and intuitive interface
- 💡 Useful for UX/UI designers
- 🚀 Convenient for iPad and Mac
- 👍 Good for quick mockups

**What reviewers complain about**

- 🐛 Crashes and bugs
- 🔒 Limited free features, expensive subscription
- 👎 Difficult to use without Apple Pencil
- 👎 Lacks basic functionality like resizing, layering
- 👎 Syncing issues between devices

**Reported bugs**

- Crashes when selecting colors
- Deleted sketches not recoverable
- Exported files not displaying correctly
- Inability to open saved projects

**Requested features**

- Add copy/paste functionality
- Improve shape detection and drawing tools
- Allow more customization of elements
- Implement landscape mode support
- Provide better onboarding and tutorials


## Frequently asked questions

### Is Concepts free?

Concepts is free to download, with in-app purchases available.

### Is Mockup free?

Mockup is free to download, with in-app purchases available.

### Which has better reviews, Concepts or Mockup?

Concepts is rated higher. Concepts averages 4.7 out of 5 from 27K ratings, while Mockup averages 4.4 from 573 ratings.

### Do Concepts or Mockup have ads?

Mockup shows ads; Concepts does not.

### Which is updated more often, Concepts or Mockup?

Concepts ships an update fortnightly, and Mockup fortnightly. Most recently, Concepts was updated on October 29, 2026 and Mockup on October 27, 2026.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*