# Concepts vs ColoredMemories

The clearest difference is chart position: Concepts at #199 against ColoredMemories's unranked. Concepts also leads on device support (3 vs 1) and iOS requirement (15.0 vs 18.6). On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Concepts sells 13 in-app purchases, starting at $4.99 per month and ColoredMemories sells 4 one-off in-app purchases. Whichever you choose, the download price is not the number that matters.

Concepts ships an update fortnightly, ColoredMemories monthly. The most recent releases landed on September 26, 2026 and September 14, 2026 respectively.

## The numbers

| Metric | Concepts | ColoredMemories |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.7 (26K ratings)](https://appshunter.io/ios/app/concepts/id560586497/reviews)** | — |
| Number of ratings | **26K** | — |
| Positive reviews | 77.1% of reviews | — |
| In-app purchases | Yes | Yes |
| Ads | No | No |
| Update frequency | **Fortnightly** | Monthly |
| Monetization | Free with in-app purchases | — |
| Best chart rank | **#199** | — |
| Size | 258 MB | 40 MB |
| Requires iOS | **15.0** | 18.6 |
| Devices | **iPhone, iPad, iPod** | iPhone |
| Age rating | 4+ | 17+ |
| Developer | [TopHatch, Inc.](https://appshunter.io/developer/560586500) | [Daniel Rigoberto Jacobo Sandoval](https://appshunter.io/developer/1506657665) |

## What reviewers say

### Concepts

[App page](https://appshunter.io/ios/app/concepts/id560586497)

**Currently charting:** #199 Top Free · Graphics & Design (US App Store)

This flexible vector-based sketchbook offers an infinite canvas for ideation and design. Easily sketch, take notes, and create detailed designs with editable strokes and powerful tools. Share your work in various formats for seamless collaboration and professional output.

**Highlights:** Infinite canvas, Vector-based sketching, Realistic pens, pencils, and brushes, Editable vector elements, Unlimited layers, Scale and measurement tools, Object libraries

**Features:** Family Sharing

**In-app purchases (13)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Everything Monthly | $4.99 | per month |
| Everything Monthly + Trial | $4.99 | per month |
| Everything Yearly | $29.99 | per year |
| Everything Yearly + Trial | $29.99 | per year |
| Shape Library | $1.99 | one-time |
| Pen Brush Pack | $1.99 | one-time |
| Body Forms | $1.99 | one-time |
| Make Your Own Objects | $3.99 | one-time |
| Essentials (iPhone Only) | $4.99 | one-time |
| PDF Essentials | $4.99 | one-time |
| Pro Pack  Legacy | $7.99 | one-time |
| 10 Object Packs | $14.99 | one-time |
| Essentials | $39.99 | one-time |

**What reviewers like**

- 🚀 Infinite canvas
- 👍 Intuitive and customizable interface
- 🎨 Powerful drawing and sketching tools
- 💡 Versatile for various use cases (architecture, design, note-taking)
- 🔒 Responsive customer support

**What reviewers complain about**

- 🐛 Occasional crashes and bugs
- 🔍 Steep learning curve for some users
- 💰 Subscription model can be expensive for casual users
- 🔧 Limited text handling and editing capabilities
- 🔀 Inconsistent behavior of certain tools (e.g., eraser, alignment)

**Reported bugs**

- Memory issues when working with large, complex drawings
- Inconsistent behavior of the eraser tool
- Inaccuracies in the snap-to-grid and measurement tools
- Exporting issues, such as loss of data or poor quality

**Requested features**

- Improved text editing and formatting options
- Better color selection and customization tools
- Collaboration and real-time sharing features
- Seamless integration with other design/productivity apps
- Syncing and backup capabilities across devices


### ColoredMemories

[App page](https://appshunter.io/ios/app/coloredmemories/id6758964374)

**In-app purchases (4)**

| Purchase | Price | Billing |
| --- | --- | --- |
| 10 Photos Digital Package | $4.99 | one-time |
| 20 Photos Digital Package | $6.99 | one-time |
| 30 Photos Digital Package | $11.99 | one-time |
| 50 Photos Digital Package | $19.99 | one-time |


## Frequently asked questions

### Is Concepts free?

Concepts is free to download, with in-app purchases available.

### Is ColoredMemories free?

ColoredMemories is free to download, with in-app purchases available.

### Do Concepts or ColoredMemories have ads?

Neither Concepts nor ColoredMemories shows ads.

### Which is updated more often, Concepts or ColoredMemories?

Concepts ships an update fortnightly, and ColoredMemories monthly. Most recently, Concepts was updated on September 26, 2026 and ColoredMemories on September 14, 2026.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*