# Heartlight vs What Iff

The clearest difference is ads: Heartlight at none against What Iff's shown. Heartlight also leads on monetization model (free vs free with in-app purchases) and iOS requirement (13.4 vs 15.1). What Iff's advantage is review sentiment (100% vs 68%) and rating (5.0 vs 4.6). On price, ratings volume, in-app purchases and device support there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

What Iff holds the better App Store score, 5.0 against 4.6. Both are backed by a comparable volume of ratings — 10 and 5 respectively. Written reviews point the same way: 68% of Heartlight's written reviews are positive against 100% of What Iff's.

Heartlight ships an update every 3 months, What Iff monthly. The most recent releases landed on October 20, 2026 and October 9, 2026 respectively.

## The numbers

| Metric | Heartlight | What Iff |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.6 (10 ratings)](https://appshunter.io/ios/app/heartlight-daily-devotionals/id562943846/reviews) | **[5.0 (5 ratings)](https://appshunter.io/ios/app/what-iff/id6745099676/reviews)** |
| Number of ratings | **10** | 5 |
| Positive reviews | 67.9% of reviews | **100.0% of reviews** |
| In-app purchases | No | No |
| Ads | **No** | Yes |
| Update frequency | Every 3 months | **Monthly** |
| Monetization | **Free** | Free with in-app purchases |
| Size | 50 MB | 88 MB |
| Requires iOS | **13.4** | 15.1 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 17+ |
| Developer | [Heartlight, Inc.](https://appshunter.io/developer/1376105216) | [What Iff](https://appshunter.io/developer/1810716952) |

## What reviewers say

### Heartlight

[App page](https://appshunter.io/ios/app/heartlight-daily-devotionals/id562943846)

Access daily Christian devotionals, including 'Today's Verse' and 'Morning and Evening'. Discover inspiring articles and artwork to foster your faith and walk with Christ.

**Highlights:** Daily devotionals, Today's Verse by Phil Ware, Morning and Evening by Charles Spurgeon, Inspiring articles, Artwork for encouragement

**In-app purchases:** none


### What Iff

[App page](https://appshunter.io/ios/app/what-iff/id6745099676)

This app provides daily motivational content and mind-body practices designed to help women shift their mindset and create a more fulfilling life. It offers thought-provoking prompts and a supportive community to encourage personal growth and self-discovery.

**Highlights:** Daily motivational content, Mind-body practices, Belief-shifting prompts, Community support, Empowerment tiers

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is Heartlight free?

Heartlight is free to download, with no in-app purchases.

### Is What Iff free?

What Iff is free to download, with no in-app purchases.

### Which has better reviews, Heartlight or What Iff?

What Iff is rated higher. Heartlight averages 4.6 out of 5 from 10 ratings, while What Iff averages 5.0 from 5 ratings.

### Do Heartlight or What Iff have ads?

What Iff shows ads; Heartlight does not.

### Which is updated more often, Heartlight or What Iff?

Heartlight ships an update every 3 months, and What Iff monthly. Most recently, Heartlight was updated on October 20, 2026 and What Iff on October 9, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*