# Yandex Direct vs AssetExplorer | On

The clearest difference is rating: Yandex Direct at 4.6 against AssetExplorer | On's 2.7. Yandex Direct also leads on review sentiment (48% vs 25%) and update cadence (every 3 weeks vs every 4 months). On price, ads, in-app purchases and monetization model there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Yandex Direct holds the better App Store score, 4.6 against 2.7. That said, the two scores are not equally well evidenced: Yandex Direct has 194 ratings behind it against 6, so its average is the more settled of the two. Written reviews point the same way: 48% of Yandex Direct's written reviews are positive against 25% of AssetExplorer | On's.

Yandex Direct ships an update every 3 weeks, AssetExplorer | On every 4 months. The most recent releases landed on November 3, 2026 and October 24, 2026 respectively.

## The numbers

| Metric | Yandex Direct | AssetExplorer | On |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.6 (194 ratings)](https://appshunter.io/ios/app/yandex-direct/id583627331/reviews)** | [2.7 (6 ratings)](https://appshunter.io/ios/app/assetexplorer-on-premises/id1453834130/reviews) |
| Number of ratings | **194** | 6 |
| Positive reviews | **48.4% of reviews** | 25.0% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Every 3 weeks** | Every 4 months |
| Monetization | Free | Free |
| Size | 101 MB | 23 MB |
| Requires iOS | 16.0 | 16.0 |
| Devices | **iPhone, iPad** | iPhone |
| Age rating | 4+ | 4+ |
| Developer | [DIRECT CURSUS COMPUTER SYSTEMS TRADING LLC](https://appshunter.io/developer/1717598015) | [Zoho Corporation](https://appshunter.io/developer/388384807) |

## What reviewers say

### Yandex Direct

[App page](https://appshunter.io/ios/app/yandex-direct/id583627331)

Manage your advertising campaigns directly from your mobile device. Easily create, launch, and monitor ad performance with intuitive tools, even without prior experience. Stay informed about your budget and receive essential campaign updates.

**Highlights:** Create and launch ad campaigns, Edit existing campaigns, Track campaign performance, Monitor budget and top up balance, Receive essential notifications

**In-app purchases:** none


### AssetExplorer | On

[App page](https://appshunter.io/ios/app/assetexplorer-on-premises/id1453834130)

This IT asset management app helps organizations discover, manage, and track all hardware and software assets. It allows for quick scanning of barcodes or QR codes to fetch asset details, view inventory, and search by various criteria. Gain comprehensive insights into your IT infrastructure.

**Highlights:** Barcode/QR code scanning for asset import, Fetch asset details via scanning, View complete asset inventory, Comprehensive hardware and software details, Search inventory by name, type, location, state, Track asset loans

**In-app purchases:** none


## Frequently asked questions

### Is Yandex Direct free?

Yandex Direct is free to download, with no in-app purchases.

### Is AssetExplorer | On free?

AssetExplorer | On is free to download, with no in-app purchases.

### Which has better reviews, Yandex Direct or AssetExplorer | On?

Yandex Direct is rated higher. Yandex Direct averages 4.6 out of 5 from 194 ratings, while AssetExplorer | On averages 2.7 from 6 ratings.

### Do Yandex Direct or AssetExplorer | On have ads?

Neither Yandex Direct nor AssetExplorer | On shows ads.

### Which is updated more often, Yandex Direct or AssetExplorer | On?

Yandex Direct ships an update every 3 weeks, and AssetExplorer | On every 4 months. Most recently, Yandex Direct was updated on November 3, 2026 and AssetExplorer | On on October 24, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*