# Yandex Direct vs TapLink

The clearest difference is review sentiment: TapLink at 100% against Yandex Direct's 48%. TapLink also leads on iOS requirement (13.0 vs 16.0). Yandex Direct's advantage is ads (none vs shown) and rating (4.6 vs 4.2). On price, update cadence, in-app purchases and device support there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Yandex Direct holds the better App Store score, 4.6 against 4.2. That said, the two scores are not equally well evidenced: Yandex Direct has 194 ratings behind it against 5, so its average is the more settled of the two. Written reviews complicate that: 48% of Yandex Direct's written reviews are positive against 100% of TapLink's, so the app with the better star average is not the one people write more warmly about.

Yandex Direct ships an update every 3 weeks, TapLink every 2 weeks. The most recent releases landed on November 4, 2026 and November 3, 2026 respectively.

## The numbers

| Metric | Yandex Direct | TapLink |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.6 (194 ratings)](https://appshunter.io/ios/app/yandex-direct/id583627331/reviews)** | [4.2 (5 ratings)](https://appshunter.io/ios/app/taplink-quickly-share-links/id1535892955/reviews) |
| Number of ratings | **194** | 5 |
| Positive reviews | 48.4% of reviews | **100.0% of reviews** |
| In-app purchases | No | No |
| Ads | **No** | Yes |
| Update frequency | Every 3 weeks | **Every 2 weeks** |
| Monetization | **Free** | Ad-supported |
| Size | 101 MB | 6 MB |
| Requires iOS | 16.0 | **13.0** |
| Devices | iPhone, iPad | iPhone, iPod |
| Age rating | 4+ | 4+ |
| Developer | [DIRECT CURSUS COMPUTER SYSTEMS TRADING LLC](https://appshunter.io/developer/1717598015) | [Ari Wasch](https://appshunter.io/developer/1493740007) |

## What reviewers say

### Yandex Direct

[App page](https://appshunter.io/ios/app/yandex-direct/id583627331)

Manage your advertising campaigns directly from your mobile device. Easily create, launch, and monitor ad performance with intuitive tools, even without prior experience. Stay informed about your budget and receive essential campaign updates.

**Highlights:** Create and launch ad campaigns, Edit existing campaigns, Track campaign performance, Monitor budget and top up balance, Receive essential notifications

**In-app purchases:** none


### TapLink

[App page](https://appshunter.io/ios/app/taplink-quickly-share-links/id1535892955)

Instantly share your social media profiles, contact information, or website links with others. Utilize NFC technology, AirDrop, or QR codes for seamless digital handshakes. The app provides guidance on NFC chip setup and acquisition.

**Highlights:** NFC sharing, AirDrop sharing, QR Code sharing, Profile link sharing, Contact info sharing, NFC chip setup guide

**In-app purchases:** none


## Frequently asked questions

### Is Yandex Direct free?

Yandex Direct is free to download, with no in-app purchases.

### Is TapLink free?

TapLink is free to download, with no in-app purchases.

### Which has better reviews, Yandex Direct or TapLink?

Yandex Direct is rated higher. Yandex Direct averages 4.6 out of 5 from 194 ratings, while TapLink averages 4.2 from 5 ratings.

### Do Yandex Direct or TapLink have ads?

TapLink shows ads; Yandex Direct does not.

### Which is updated more often, Yandex Direct or TapLink?

Yandex Direct ships an update every 3 weeks, and TapLink every 2 weeks. Most recently, Yandex Direct was updated on November 4, 2026 and TapLink on November 3, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*