# Yandex Direct vs Яндекс Смена для бизнеса

The clearest difference is update cadence: Yandex Direct at every 3 weeks against Яндекс Смена для бизнеса's every 4 months. On price, ads, in-app purchases and device support there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Yandex Direct ships an update every 3 weeks, Яндекс Смена для бизнеса every 4 months. Both last shipped on November 5, 2026.

## The numbers

| Metric | Yandex Direct | Яндекс Смена для бизнеса |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.6 (194 ratings)](https://appshunter.io/ios/app/yandex-direct/id583627331/reviews)** | — |
| Number of ratings | **194** | — |
| Positive reviews | 48.4% of reviews | — |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Every 3 weeks** | Every 4 months |
| Monetization | Free | — |
| Size | 101 MB | 130 MB |
| Requires iOS | 16.0 | **15.0** |
| Devices | iPhone, iPad | iPhone, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Direct Cursus Computer Systems Trading](https://appshunter.io/developer/1717598015) | [Mikromobilnost doo](https://appshunter.io/developer/1710544560) |

## What reviewers say

### Yandex Direct

[App page](https://appshunter.io/ios/app/yandex-direct/id583627331)

Manage your advertising campaigns directly from your mobile device. Easily create, launch, and monitor ad performance with intuitive tools, even without prior experience. Stay informed about your budget and receive essential campaign updates.

**Highlights:** Create and launch ad campaigns, Edit existing campaigns, Track campaign performance, Monitor budget and top up balance, Receive essential notifications

**In-app purchases:** none


### Яндекс Смена для бизнеса

[App page](https://appshunter.io/ios/app/id6502285837)

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Yandex Direct free?

Yandex Direct is free to download, with no in-app purchases.

### Is Яндекс Смена для бизнеса free?

Яндекс Смена для бизнеса is free to download, with no in-app purchases.

### Do Yandex Direct or Яндекс Смена для бизнеса have ads?

Neither Yandex Direct nor Яндекс Смена для бизнеса shows ads.

### Which is updated more often, Yandex Direct or Яндекс Смена для бизнеса?

Yandex Direct ships an update every 3 weeks, and Яндекс Смена для бизнеса every 4 months. Most recently, Yandex Direct was updated on November 5, 2026 and Яндекс Смена для бизнеса on November 5, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*