# Yandex Direct vs ITPay

The clearest difference is rating: Yandex Direct at 4.6 against ITPay's 1.0. Yandex Direct also leads on ratings volume (194 vs 1). On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Yandex Direct holds the better App Store score, 4.6 against 1.0. That said, the two scores are not equally well evidenced: Yandex Direct has 194 ratings behind it against 1, so its average is the more settled of the two.

Both ship on a similar rhythm, roughly every 3 weeks. The most recent releases landed on October 25, 2026 and October 24, 2026 respectively.

## The numbers

| Metric | Yandex Direct | ITPay |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.6 (194 ratings)](https://appshunter.io/ios/app/yandex-direct/id583627331/reviews)** | [1.0 (1 ratings)](https://appshunter.io/ios/app/itpay/id6738585865/reviews) |
| Number of ratings | **194** | 1 |
| Positive reviews | 48.4% of reviews | — |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 3 weeks | Every 3 weeks |
| Monetization | Free | — |
| Size | 101 MB | 25 MB |
| Requires iOS | 16.0 | **15.1** |
| Devices | iPhone, iPad | **iPhone, iPad, iPod** |
| Age rating | 4+ | 17+ |
| Developer | [Direct Cursus Computer Systems Trading](https://appshunter.io/developer/1717598015) | [IT-Grad](https://appshunter.io/developer/968679609) |

## What reviewers say

### Yandex Direct

[App page](https://appshunter.io/ios/app/yandex-direct/id583627331)

Manage your advertising campaigns directly from your mobile device. Easily create, launch, and monitor ad performance with intuitive tools, even without prior experience. Stay informed about your budget and receive essential campaign updates.

**Highlights:** Create and launch ad campaigns, Edit existing campaigns, Track campaign performance, Monitor budget and top up balance, Receive essential notifications

**In-app purchases:** none


### ITPay

[App page](https://appshunter.io/ios/app/itpay/id6738585865)

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is Yandex Direct free?

Yandex Direct is free to download, with no in-app purchases.

### Is ITPay free?

ITPay is free to download, with no in-app purchases.

### Which has better reviews, Yandex Direct or ITPay?

Yandex Direct is rated higher. Yandex Direct averages 4.6 out of 5 from 194 ratings, while ITPay averages 1.0 from 1 ratings.

### Do Yandex Direct or ITPay have ads?

Neither Yandex Direct nor ITPay shows ads.

### Which is updated more often, Yandex Direct or ITPay?

Yandex Direct ships an update every 3 weeks, and ITPay every 3 weeks. Most recently, Yandex Direct was updated on October 25, 2026 and ITPay on October 24, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*