# Yandex Direct vs Полка

The clearest difference is rating: Полка at 5.0 against Yandex Direct's 4.6. Полка also leads on update cadence (every 10 days vs every 3 weeks) and iOS requirement (13.0 vs 16.0). Yandex Direct's advantage is ratings volume (194 vs 1). On price, review sentiment, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Полка holds the better App Store score, 5.0 against 4.6. That said, the two scores are not equally well evidenced: Yandex Direct has 194 ratings behind it against 1, so its average is the more settled of the two. Written reviews point the same way: 48% of Yandex Direct's written reviews are positive against 56% of Полка's.

Yandex Direct ships an update every 3 weeks, Полка every 10 days. The most recent releases landed on October 28, 2026 and October 5, 2026 respectively.

## The numbers

| Metric | Yandex Direct | Полка |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.6 (194 ratings)](https://appshunter.io/ios/app/yandex-direct/id583627331/reviews) | **[5.0 (1 ratings)](https://appshunter.io/ios/app/id6740822813/reviews)** |
| Number of ratings | **194** | 1 |
| Positive reviews | 48.4% of reviews | **56.3% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 3 weeks | **Every 10 days** |
| Monetization | Free | Free |
| Size | 101 MB | 66 MB |
| Requires iOS | 16.0 | **13.0** |
| Devices | iPhone, iPad | **iPhone, iPad, iPod** |
| Age rating | 4+ | 4+ |
| Developer | [Direct Cursus Computer Systems Trading](https://appshunter.io/developer/1717598015) | [Alexey Shestopalov](https://appshunter.io/developer/1791753983) |

## What reviewers say

### Yandex Direct

[App page](https://appshunter.io/ios/app/yandex-direct/id583627331)

Manage your advertising campaigns directly from your mobile device. Easily create, launch, and monitor ad performance with intuitive tools, even without prior experience. Stay informed about your budget and receive essential campaign updates.

**Highlights:** Create and launch ad campaigns, Edit existing campaigns, Track campaign performance, Monitor budget and top up balance, Receive essential notifications

**In-app purchases:** none


### Полка

[App page](https://appshunter.io/ios/app/id6740822813)

This app streamlines beauty professional operations by offering online booking, client management, and detailed analytics. It helps build a personal brand by showcasing portfolios and client reviews, ensuring efficient business management.

**Highlights:** Online booking 24/7, Client database management, Detailed analytics and income tracking, Client filtering by rating, Personal brand development, Portfolio showcase

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Yandex Direct free?

Yandex Direct is free to download, with no in-app purchases.

### Is Полка free?

Полка is free to download, with no in-app purchases.

### Which has better reviews, Yandex Direct or Полка?

Полка is rated higher. Yandex Direct averages 4.6 out of 5 from 194 ratings, while Полка averages 5.0 from 1 ratings.

### Do Yandex Direct or Полка have ads?

Neither Yandex Direct nor Полка shows ads.

### Which is updated more often, Yandex Direct or Полка?

Yandex Direct ships an update every 3 weeks, and Полка every 10 days. Most recently, Yandex Direct was updated on October 28, 2026 and Полка on October 5, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*