# Yandex Direct vs AdPulse

The clearest difference is iOS requirement: AdPulse at 13.0 against Yandex Direct's 16.0. On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Yandex Direct ships an update every 3 weeks, AdPulse fortnightly. The most recent releases landed on October 19, 2026 and October 7, 2026 respectively.

## The numbers

| Metric | Yandex Direct | AdPulse |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.6 (165 ratings)](https://appshunter.io/ios/app/yandex-direct/id583627331/reviews)** | — |
| Number of ratings | **165** | — |
| Positive reviews | 48.4% of reviews | — |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 3 weeks | **Fortnightly** |
| Monetization | Free | — |
| Size | 101 MB | 79 MB |
| Requires iOS | 16.0 | **13.0** |
| Devices | iPhone, iPad | iPhone, iPod |
| Age rating | 4+ | 12+ |
| Developer | [Direct Cursus Computer Systems Trading](https://appshunter.io/developer/1717598015) | [Andrey Barannikov](https://appshunter.io/developer/546542313) |

## What reviewers say

### Yandex Direct

[App page](https://appshunter.io/ios/app/yandex-direct/id583627331)

Manage your advertising campaigns directly from your mobile device. Easily create, launch, and monitor ad performance with intuitive tools, even without prior experience. Stay informed about your budget and receive essential campaign updates.

**Highlights:** Create and launch ad campaigns, Edit existing campaigns, Track campaign performance, Monitor budget and top up balance, Receive essential notifications

**In-app purchases:** none


### AdPulse

[App page](https://appshunter.io/ios/app/adpulse/id6746958047)

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Yandex Direct free?

Yandex Direct is free to download, with no in-app purchases.

### Is AdPulse free?

AdPulse is free to download, with no in-app purchases.

### Do Yandex Direct or AdPulse have ads?

Neither Yandex Direct nor AdPulse shows ads.

### Which is updated more often, Yandex Direct or AdPulse?

Yandex Direct ships an update every 3 weeks, and AdPulse fortnightly. Most recently, Yandex Direct was updated on October 19, 2026 and AdPulse on October 7, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*