# Yandex Direct vs СмартРезерв

Yandex Direct and СмартРезерв are too close to call on the numbers: across 6 compared parameters — price, update cadence, ads and in-app purchases among them — neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Yandex Direct ships an update every 3 weeks, СмартРезерв every 2 weeks. Both last shipped on November 6, 2026.

## The numbers

| Metric | Yandex Direct | СмартРезерв |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.6 (194 ratings)](https://appshunter.io/ios/app/yandex-direct/id583627331/reviews)** | — |
| Number of ratings | **194** | — |
| Positive reviews | 48.4% of reviews | — |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 3 weeks | **Every 2 weeks** |
| Monetization | Free | — |
| Size | 101 MB | 68 MB |
| Requires iOS | 16.0 | **15.5** |
| Devices | iPhone, iPad | **iPhone, iPad, iPod** |
| Age rating | 4+ | 17+ |
| Developer | [Direct Cursus Computer Systems Trading](https://appshunter.io/developer/1717598015) | [Mikromobilnost doo](https://appshunter.io/developer/1710544560) |

## What reviewers say

### Yandex Direct

[App page](https://appshunter.io/ios/app/yandex-direct/id583627331)

Manage your advertising campaigns directly from your mobile device. Easily create, launch, and monitor ad performance with intuitive tools, even without prior experience. Stay informed about your budget and receive essential campaign updates.

**Highlights:** Create and launch ad campaigns, Edit existing campaigns, Track campaign performance, Monitor budget and top up balance, Receive essential notifications

**In-app purchases:** none


### СмартРезерв

[App page](https://appshunter.io/ios/app/id6755245705)

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Yandex Direct free?

Yandex Direct is free to download, with no in-app purchases.

### Is СмартРезерв free?

СмартРезерв is free to download, with no in-app purchases.

### Do Yandex Direct or СмартРезерв have ads?

Neither Yandex Direct nor СмартРезерв shows ads.

### Which is updated more often, Yandex Direct or СмартРезерв?

Yandex Direct ships an update every 3 weeks, and СмартРезерв every 2 weeks. Most recently, Yandex Direct was updated on November 6, 2026 and СмартРезерв on November 6, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*