# Yandex Direct vs Арника

The clearest difference is review sentiment: Yandex Direct at 48% against Арника's 17%. Yandex Direct also leads on ratings volume (194 vs 20). Арника's advantage is rating (4.9 vs 4.6) and update cadence (weekly vs every 3 weeks). On price, ads, in-app purchases and device support there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Арника holds the better App Store score, 4.9 against 4.6. That said, the two scores are not equally well evidenced: Yandex Direct has 194 ratings behind it against 20, so its average is the more settled of the two. Written reviews complicate that: 48% of Yandex Direct's written reviews are positive against 17% of Арника's, so the app with the better star average is not the one people write more warmly about.

Yandex Direct ships an update every 3 weeks, Арника weekly. The most recent releases landed on October 27, 2026 and October 26, 2026 respectively.

## The numbers

| Metric | Yandex Direct | Арника |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.6 (194 ratings)](https://appshunter.io/ios/app/yandex-direct/id583627331/reviews) | **[4.9 (20 ratings)](https://appshunter.io/ios/app/id934794418/reviews)** |
| Number of ratings | **194** | 20 |
| Positive reviews | **48.4% of reviews** | 17.0% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 3 weeks | **Weekly** |
| Monetization | Free | — |
| Size | 101 MB | 56 MB |
| Requires iOS | 16.0 | **15.1** |
| Devices | iPhone, iPad | **iPhone, iPad, iPod** |
| Age rating | 4+ | 4+ |
| Developer | [Direct Cursus Computer Systems Trading](https://appshunter.io/developer/1717598015) | [ALYANS AITI TEKHNOLODZHI, OOO](https://appshunter.io/developer/1451151940) |

## What reviewers say

### Yandex Direct

[App page](https://appshunter.io/ios/app/yandex-direct/id583627331)

Manage your advertising campaigns directly from your mobile device. Easily create, launch, and monitor ad performance with intuitive tools, even without prior experience. Stay informed about your budget and receive essential campaign updates.

**Highlights:** Create and launch ad campaigns, Edit existing campaigns, Track campaign performance, Monitor budget and top up balance, Receive essential notifications

**In-app purchases:** none


### Арника

[App page](https://appshunter.io/ios/app/id934794418)

**Features:** Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Yandex Direct free?

Yandex Direct is free to download, with no in-app purchases.

### Is Арника free?

Арника is free to download, with no in-app purchases.

### Which has better reviews, Yandex Direct or Арника?

Арника is rated higher. Yandex Direct averages 4.6 out of 5 from 194 ratings, while Арника averages 4.9 from 20 ratings.

### Do Yandex Direct or Арника have ads?

Neither Yandex Direct nor Арника shows ads.

### Which is updated more often, Yandex Direct or Арника?

Yandex Direct ships an update every 3 weeks, and Арника weekly. Most recently, Yandex Direct was updated on October 27, 2026 and Арника on October 26, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*