# Lloyd vs Bookmark CE

The clearest difference is ads: Bookmark CE at none against Lloyd's shown. Bookmark CE also leads on update cadence (every 6 days vs every 3 weeks). On price, in-app purchases, device support and iOS requirement there is nothing between them.

Both are free to download. Lloyd sells 3 in-app purchases, starting at $5.99 per month and Bookmark CE sells 2 in-app purchases, starting at $5.99 per month. Whichever you choose, the download price is not the number that matters.

Lloyd ships an update every 3 weeks, Bookmark CE every 6 days. The most recent releases landed on November 1, 2026 and October 25, 2026 respectively.

## The numbers

| Metric | Lloyd | Bookmark CE |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.5 (24K ratings)](https://appshunter.io/ios/app/lloyd-your-ai-superpower/id588199307/reviews)** | — |
| Number of ratings | **24K** | — |
| Positive reviews | 63.9% of reviews | — |
| In-app purchases | Yes | Yes |
| Ads | Yes | **No** |
| Update frequency | Every 3 weeks | **Every 6 days** |
| Monetization | Free with in-app purchases | — |
| Size | 121 MB | 111 MB |
| Requires iOS | **15.4** | 15.5 |
| Devices | **iPhone, iPad, iPod, Apple Watch** | iPhone, iPad, iPod |
| Age rating | 12+ | 17+ |
| Developer | [ENDLESS TECHNOLOGIES LTD](https://appshunter.io/developer/588199350) | [Webmuffin](https://appshunter.io/developer/6772454451) |

## What reviewers say

### Lloyd

[App page](https://appshunter.io/ios/app/lloyd-your-ai-superpower/id588199307)

This AI companion offers advanced assistance through video, voice, or text. It can answer questions, find local spots, help with tasks like homework and project planning, and even guide you through cooking. It also functions as a fast live video messenger.

**Highlights:** AI-powered assistance via video, voice, or text, Around Me mode for local discovery, Homework and project planning help, Chef AI for cooking guidance, Fast live video messenger, Works with low cell coverage

**Features:** Apple Watch app

**In-app purchases (3)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Premium monthly | $5.99 | per month |
| 3 month subscription | $17.99 | per 3 months |
| 1 year subscription | $69.99 | per year |

**What reviewers like**

- 👍 Clear American Sign Language on video
- 👍 Useful for deaf communication
- 👍 Good for text groups
- 👍 Incredible for staying in touch with family and friends
- 👍 Brilliant for video messaging

**What reviewers complain about**

- 🐛 Crashes frequently
- 🐛 Videos freeze or don't load
- 🐛 Notifications not working
- 🐛 Glitchy and pixelated videos
- 🐛 Inability to delete own videos

**Reported bugs**

- Frequent crashes
- Videos not playing or loading
- Notifications not working
- Camera issues on newer devices
- Incompatibility with screen readers

**Requested features**

- Ability to record without microphone
- Slow motion feature for ASL
- Airplay and Chromecast support
- Ability to delete message history
- Customizable notification settings


### Bookmark CE

[App page](https://appshunter.io/ios/app/bookmark-ce/id6772454449)

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Pro Monthly | $5.99 | per month |
| Top-up 50 Credits | $2.99 | one-time |


## Frequently asked questions

### Is Lloyd free?

Lloyd is free to download, with in-app purchases available.

### Is Bookmark CE free?

Bookmark CE is free to download, with in-app purchases available.

### Do Lloyd or Bookmark CE have ads?

Lloyd shows ads; Bookmark CE does not.

### Which is updated more often, Lloyd or Bookmark CE?

Lloyd ships an update every 3 weeks, and Bookmark CE every 6 days. Most recently, Lloyd was updated on November 1, 2026 and Bookmark CE on October 25, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*