# WICShopper vs Carter's

The clearest difference is update cadence: Carter's at fortnightly against WICShopper's every 2 months. WICShopper's advantage is iOS requirement (14.0 vs 17.0). On price, rating, review sentiment and ratings volume there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.8 for WICShopper against 4.9 for Carter's. Both are backed by a comparable volume of ratings — 354K and 183K respectively. Written reviews are what separate them: 72% of WICShopper's written reviews are positive against 67% of Carter's's.

WICShopper ships an update every 2 months, Carter's fortnightly. Both last shipped on September 30, 2026.

## The numbers

| Metric | WICShopper | Carter's |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.8 (354K ratings)](https://appshunter.io/ios/app/wicshopper/id614569159/reviews) | **[4.9 (183K ratings)](https://appshunter.io/ios/app/carters/id1275723118/reviews)** |
| Number of ratings | **354K** | 183K |
| Positive reviews | **72.4% of reviews** | 66.7% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 2 months | **Fortnightly** |
| Monetization | Free | Free |
| Best chart rank | #171 | **#136** |
| Size | 39 MB | 190 MB |
| Requires iOS | **14.0** | 17.0 |
| Devices | **iPhone, iPad, iPod** | iPhone, iPad |
| Age rating | 12+ | 4+ |
| Developer | [JPMA, Inc.](https://appshunter.io/developer/614569162) | [Carter's Retail, Inc.](https://appshunter.io/developer/1275723117) |

## What reviewers say

### WICShopper

[App page](https://appshunter.io/ios/app/wicshopper/id614569159)

**Currently charting:** #171 Top Free · Shopping (US App Store)

Easily check WIC product eligibility and benefit balances while shopping. Scan items to confirm they are WIC approved and see if you have enough benefits remaining for your purchase. Supports WIC programs in numerous states.

**Highlights:** Scan products for WIC eligibility, Check WIC benefit balances, Verify if enough benefits remain for purchase, Download current and future benefits, Capture benefit images for smart card states

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 🚀 Convenient and easy to use
- 👍 Helpful for tracking benefits
- 🔍 Barcode scanning feature
- 📊 Useful calculators and tools
- 🍲 Recipes and nutrition info

**What reviewers complain about**

- 🐛 App glitches and bugs
- 🔍 Inaccurate product information
- ⏱️ Slow benefit updates
- 📱 Compatibility issues with certain devices
- 🤔 Confusing or unclear features

**Reported bugs**

- App crashing or freezing
- Incorrect product eligibility
- Benefit balance not updating properly
- Login/card registration issues
- Slow or unreliable performance

**Requested features**

- Ability to link multiple WIC cards
- Improved product photos and descriptions
- Real-time benefit balance updates
- Offline mode for accessing info
- Integration with store systems


### Carter's

[App page](https://appshunter.io/ios/app/carters/id1275723118)

**Currently charting:** #136 Top Free · Shopping (US App Store)

Discover and shop styles for babies, toddlers, and big kids from five beloved family brands. Find curated collections for specific needs like bedtime or gifts, and enjoy convenient shopping options like curbside pickup and same-day delivery.

**Highlights:** Shop 5 family brands in one app, Check local store inventory, Curbside pickup & same-day delivery, Track Carter's Rewards, App-exclusive launches, Browse sustainable essentials

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 💕 Love the clothes
- 💰 Great deals and rewards
- 👍 Convenient app for shopping
- 🛒 Smooth checkout process

**What reviewers complain about**

- 🐛 Glitchy app with errors
- 🔍 Inaccurate inventory/filtering
- 🔄 Items disappearing from cart
- 🔒 Issues with password recovery
- 🤔 Confusing/unintuitive layout

**Reported bugs**

- Unable to add items to cart
- App crashes and freezes
- Incorrect address auto-correction
- Rewards not applying properly

**Requested features**

- Add a 'favorites' feature
- Improve cart management
- Better sync between app and website
- More detailed product information


## Frequently asked questions

### Is WICShopper free?

WICShopper is free to download, with no in-app purchases.

### Is Carter's free?

Carter's is free to download, with no in-app purchases.

### Which has better reviews, WICShopper or Carter's?

Carter's is rated higher. WICShopper averages 4.8 out of 5 from 354K ratings, while Carter's averages 4.9 from 183K ratings.

### Do WICShopper or Carter's have ads?

Neither WICShopper nor Carter's shows ads.

### Which is updated more often, WICShopper or Carter's?

WICShopper ships an update every 2 months, and Carter's fortnightly. Most recently, WICShopper was updated on September 30, 2026 and Carter's on September 30, 2026.

### Which is more popular, WICShopper or Carter's?

WICShopper currently peaks at #171 in the App Store charts, and Carter's at #136. Chart position reflects recent download velocity rather than total install base.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*