# Ruler® vs Tape Measure®

The clearest difference is ads: Ruler® at none against Tape Measure®'s shown. Tape Measure®'s advantage is review sentiment (49% vs 22%) and rating (4.6 vs 4.3). On price, ratings volume, update cadence and in-app purchases there is nothing between them.

Both are free to download. Ruler® sells 2 in-app purchases, starting at $1.99 per 7 days and Tape Measure® sells 6 in-app purchases, starting at $2.99 per 7 days. Whichever you choose, the download price is not the number that matters.

Tape Measure® holds the better App Store score, 4.6 against 4.3. Both are backed by a comparable volume of ratings — 35K and 45K respectively. Written reviews point the same way: 22% of Ruler®'s written reviews are positive against 49% of Tape Measure®'s.

Ruler® ships an update every 6 weeks, Tape Measure® every 3 months. Both last shipped on September 25, 2026.

## The numbers

| Metric | Ruler® | Tape Measure® |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.3 (35K ratings)](https://appshunter.io/ios/app/ruler/id623207505/reviews) | **[4.6 (45K ratings)](https://appshunter.io/ios/app/tape-measure/id1437807477/reviews)** |
| Number of ratings | 35K | **45K** |
| Positive reviews | 21.9% of reviews | **48.7% of reviews** |
| In-app purchases | Yes | Yes |
| Ads | **No** | Yes |
| Update frequency | **Every 6 weeks** | Every 3 months |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | — | **#91** |
| Size | 25 MB | 109 MB |
| Requires iOS | 15.0 | **13.0** |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [Tue Nguyen Minh](https://appshunter.io/developer/434811167) | [AI Photo Editor Lab SRL](https://appshunter.io/developer/1739825677) |

## What reviewers say

### Ruler®

[App page](https://appshunter.io/ios/app/ruler/id623207505)

This app provides a versatile toolkit for all your measurement needs. It includes a classic ruler, a tape measure, and a camera ruler for precise measurements. Easily switch between units and document your findings by adding measurements directly to photos.

**Highlights:** Classic ruler and tape measure, Camera ruler mode, Photo measures mode, Dual unit support (inches/cm), Precision sliders for small objects, Elegant and user-friendly interface

**Features:** macOS Compatibility

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Ruler Pro (Weekly) | $1.99 | per 7 days |
| Pro Features | $1.99 | one-time |

**What reviewers like**

- 🚀 Accurate measurements
- 👍 Easy to use
- 🔍 Convenient for small items
- 📏 Useful ruler tool

**What reviewers complain about**

- 💰 Paywall for basic features
- ⏱️ Limited free usage time
- 🔍 Inaccurate for larger objects
- 🙅‍♀️ Aggressive monetization tactics

**Reported bugs**

- Inconsistent measurements
- Compatibility issues with newer devices

**Requested features**

- Ability to switch between metric and imperial units without paying
- Improved accuracy for larger measurements
- Removal of time limits on free usage


### Tape Measure®

[App page](https://appshunter.io/ios/app/tape-measure/id1437807477)

**Currently charting:** #91 Top Grossing · Utilities (US App Store)

This augmented reality app transforms your phone into a versatile measuring tool. Accurately measure distances, surfaces, angles, and even detect studs. Visualize furniture placement and create floor plans with ease.

**Highlights:** Augmented reality tape measure, Surface and angle measurement, Floor plan creation, Laser and bubble level, Stud finder, Virtual furniture visualization

**Features:** Vision Pro support

**In-app purchases (6)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Weekly premium | $2.99 | per 7 days |
| Weekly premium | $2.99 | per 7 days |
| Weekly premium | $4.99 | per 7 days |
| Weekly premium | $4.99 | per 7 days |
| Yearly premium | $29.99 | per year |
| Yearly premium | $29.99 | per year |

**What reviewers like**

- 🚀 Useful and intuitive features
- 👍 Easy to use
- 🎉 Fun and engaging
- 💡 Variety of measurement tools
- 🤖 Accurate measurements

**What reviewers complain about**

- 🐛 Unreliable and inaccurate measurements
- 🤯 Confusing and difficult to use
- 🔍 Limited functionality
- 🔋 Drains device battery
- 🤖 Inconsistent performance

**Reported bugs**

- Crashes device
- Measurement results not visible on screen
- Inability to progress past initial setup

**Requested features**

- Add-on for floor plan drawing with measurements
- Percent of slope measurement
- Ability to customize measurement display location


## Frequently asked questions

### Is Ruler® free?

Ruler® is free to download, with in-app purchases available.

### Is Tape Measure® free?

Tape Measure® is free to download, with in-app purchases available.

### Which has better reviews, Ruler® or Tape Measure®?

Tape Measure® is rated higher. Ruler® averages 4.3 out of 5 from 35K ratings, while Tape Measure® averages 4.6 from 45K ratings.

### Do Ruler® or Tape Measure® have ads?

Tape Measure® shows ads; Ruler® does not.

### Which is updated more often, Ruler® or Tape Measure®?

Ruler® ships an update every 6 weeks, and Tape Measure® every 3 months. Most recently, Ruler® was updated on September 25, 2026 and Tape Measure® on September 25, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*