# SMTOWN | OFFICIAL vs 一直娱POP

The clearest difference is rating: SMTOWN | OFFICIAL at 3.6 against 一直娱POP's 1.4. SMTOWN | OFFICIAL also leads on ads (none vs shown) and review sentiment (31% vs 20%). On price, update cadence, in-app purchases and monetization model there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

SMTOWN | OFFICIAL holds the better App Store score, 3.6 against 1.4. Both are backed by a comparable volume of ratings — 80 and 20 respectively. Written reviews point the same way: 31% of SMTOWN | OFFICIAL's written reviews are positive against 20% of 一直娱POP's.

SMTOWN | OFFICIAL ships an update monthly, 一直娱POP every 3 weeks. The most recent releases landed on October 29, 2026 and October 30, 2026 respectively.

## The numbers

| Metric | SMTOWN | OFFICIAL | 一直娱POP |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[3.6 (80 ratings)](https://appshunter.io/ios/app/smtown-official/id633333205/reviews)** | [1.4 (20 ratings)](https://appshunter.io/ios/app/pop/id1585130355/reviews) |
| Number of ratings | **80** | 20 |
| Positive reviews | **30.5% of reviews** | 20.4% of reviews |
| In-app purchases | No | No |
| Ads | **No** | Yes |
| Update frequency | Monthly | **Every 3 weeks** |
| Monetization | Free | Free |
| Size | 422 MB | 305 MB |
| Requires iOS | **15.5** | 15.6 |
| Devices | iPhone, iPod | iPhone, iPod |
| Age rating | 4+ | 12+ |
| Developer | [SM ENTERTAINMENT Co., Ltd.](https://appshunter.io/developer/452175321) | [Beijing idol Culture Technology Co., Ltd.](https://appshunter.io/developer/1884839406) |

## What reviewers say

### SMTOWN | OFFICIAL

[App page](https://appshunter.io/ios/app/smtown-official/id633333205)

This official fan app provides comprehensive access to SM Entertainment artists' schedules, concert features like light device syncing and digital stamp collection, and exclusive AR content. It also includes a video player for merchandise content and an integrated shop for official merchandise.

**Highlights:** Artist schedules and notifications, Light device syncing for concerts, Digital stamp collection (Passport), Augmented reality (AR) content viewer, Video player for merchandise, Exclusive content via tagging, Official merchandise shop

**Features:** Vision Pro support

**In-app purchases:** none


### 一直娱POP

[App page](https://appshunter.io/ios/app/pop/id1585130355)

Discover exclusive merchandise and engage with a vibrant community centered around popular culture IPs. This platform offers a seamless e-commerce experience for trending items and fosters content creation through interactive community features. Explore unique products and connect with like-minded fans.

**Highlights:** Exclusive e-commerce merchandise, Curated trending products, Innovative IP-based merchandise, Interactive fan community, User-generated content creation, IP collaboration projects

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is SMTOWN | OFFICIAL free?

SMTOWN | OFFICIAL is free to download, with no in-app purchases.

### Is 一直娱POP free?

一直娱POP is free to download, with no in-app purchases.

### Which has better reviews, SMTOWN | OFFICIAL or 一直娱POP?

SMTOWN | OFFICIAL is rated higher. SMTOWN | OFFICIAL averages 3.6 out of 5 from 80 ratings, while 一直娱POP averages 1.4 from 20 ratings.

### Do SMTOWN | OFFICIAL or 一直娱POP have ads?

一直娱POP shows ads; SMTOWN | OFFICIAL does not.

### Which is updated more often, SMTOWN | OFFICIAL or 一直娱POP?

SMTOWN | OFFICIAL ships an update monthly, and 一直娱POP every 3 weeks. Most recently, SMTOWN | OFFICIAL was updated on October 29, 2026 and 一直娱POP on October 30, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*