# FWRD vs Shopbop

The clearest difference is rating: FWRD at 4.9 against Shopbop's 4.6. FWRD also leads on review sentiment (70% vs 54%) and ratings volume (9K vs 1.8K). Shopbop's advantage is iOS requirement (15.1 vs 17.6). On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

FWRD holds the better App Store score, 4.9 against 4.6. Both are backed by a comparable volume of ratings — 9K and 1.8K respectively. Written reviews point the same way: 70% of FWRD's written reviews are positive against 54% of Shopbop's.

Both ship on a similar rhythm, roughly monthly. The most recent releases landed on September 25, 2026 and September 22, 2026 respectively.

## The numbers

| Metric | FWRD | Shopbop |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.9 (9K ratings)](https://appshunter.io/ios/app/fwrd/id638414772/reviews)** | [4.6 (1.8K ratings)](https://appshunter.io/ios/app/shopbop/id739985481/reviews) |
| Number of ratings | **9K** | 1.8K |
| Positive reviews | **70.4% of reviews** | 54.5% of reviews |
| In-app purchases | No | No |
| Ads | Yes | Yes |
| Update frequency | Monthly | Monthly |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Size | 51 MB | 131 MB |
| Requires iOS | 17.6 | **15.1** |
| Devices | iPhone, iPad | **iPhone, iPad, iPod** |
| Age rating | 9+ | 17+ |
| Developer | [Eminent, Inc.](https://appshunter.io/developer/377018723) | [Shopbop Mobile LLC](https://appshunter.io/developer/739985484) |

## What reviewers say

### FWRD

[App page](https://appshunter.io/ios/app/fwrd/id638414772)

Discover curated luxury fashion from exclusive designers for men and women. Shop apparel, bags, jewelry, accessories, and beauty in an elevated online shopping experience.

**Highlights:** Curated designer collections, Luxury apparel, Designer bags, Jewelry and accessories, Beauty products, Elevated shopping experience

**Features:** Apple Wallet, Vision Pro support

**In-app purchases:** none


### Shopbop

[App page](https://appshunter.io/ios/app/shopbop/id739985481)

Discover and shop the latest fashion and beauty products from over 1,000 brands. Get daily style inspiration, editorial content, and styling tips. Enjoy fast, free global shipping and easy returns.

**Highlights:** Discover latest clothing and beauty, Shop over 1,000 brands, Daily editorial content and styling tips, Fast and free global shipping, Free returns (US & Canada), Save items with 'My Hearts', Sale and low inventory alerts

**In-app purchases:** none

**What reviewers like**

- 🚀 Fast and easy to use
- 👍 Great selection and variety
- 💕 Consistent and reliable service
- 🌟 Excellent shopping experience

**What reviewers complain about**

- 🐛 Buggy app with crashes and glitches
- 🤔 Difficult to navigate and use
- 💰 Expensive shipping and duties
- 🙄 Poor customer service and returns process

**Reported bugs**

- Login issues and account management problems
- Checkout process is unreliable and prone to errors
- Inconsistent display of prices and availability
- Compatibility issues with certain devices and OS versions

**Requested features**

- Add ability to leave product reviews
- Improve search and filtering options
- Implement dark mode and other accessibility features
- Allow tracking of returns and refunds in the app


## Frequently asked questions

### Is FWRD free?

FWRD is free to download, with no in-app purchases.

### Is Shopbop free?

Shopbop is free to download, with no in-app purchases.

### Which has better reviews, FWRD or Shopbop?

FWRD is rated higher. FWRD averages 4.9 out of 5 from 9K ratings, while Shopbop averages 4.6 from 1.8K ratings.

### Do FWRD or Shopbop have ads?

Both FWRD and Shopbop show ads.

### Which is updated more often, FWRD or Shopbop?

FWRD ships an update monthly, and Shopbop monthly. Most recently, FWRD was updated on September 25, 2026 and Shopbop on September 22, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*