# The Approach vs Abram’s Kaizen Program

The clearest difference is rating: Abram’s Kaizen Program at 5.0 against The Approach's 4.3. Abram’s Kaizen Program also leads on in-app purchases (none vs 13). The Approach's advantage is ratings volume (70 vs 1) and iOS requirement (12.0 vs 16.0). On price, update cadence, ads and device support there is nothing between them.

Both are free to download. The Approach sells 13 in-app purchases, starting at $2.99 per month. Abram’s Kaizen Program asks for nothing beyond the download.

Abram’s Kaizen Program holds the better App Store score, 5.0 against 4.3. That said, the two scores are not equally well evidenced: The Approach has 70 ratings behind it against 1, so its average is the more settled of the two.

The Approach ships an update every 3 weeks, Abram’s Kaizen Program every 10 days. Both last shipped on September 19, 2026.

## The numbers

| Metric | The Approach | Abram’s Kaizen Program |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.3 (70 ratings)](https://appshunter.io/ios/app/the-approach/id6443471757/reviews) | **[5.0 (1 ratings)](https://appshunter.io/ios/app/abrams-kaizen-program/id6756933803/reviews)** |
| Number of ratings | **70** | 1 |
| Positive reviews | 84.8% of reviews | — |
| In-app purchases | Yes | **No** |
| Ads | No | No |
| Update frequency | Every 3 weeks | **Every 10 days** |
| Monetization | Subscription | **Free** |
| Size | 164 MB | 119 MB |
| Requires iOS | **12.0** | 16.0 |
| Devices | **iPhone, iPod** | iPhone |
| Age rating | 17+ | 4+ |
| Developer | [Adam Potash Approach, LLC](https://appshunter.io/developer/1612640696) | [Victor Matias](https://appshunter.io/developer/1863776267) |

## What reviewers say

### The Approach

[App page](https://appshunter.io/ios/app/the-approach/id6443471757)

This app provides a personalized health coach to guide your weight loss journey. Get expert feedback on meals, track hydration and exercise, and plan healthy meals without restrictive dieting. Connect with friends and a supportive community for motivation and accountability.

**Highlights:** Expert meal feedback, Hydration and meal scheduling, Stress-free intake tracking, Shareable challenges, Meal planning with hundreds of options, Exercise tracking, Goal setting

**Features:** macOS Compatibility

**In-app purchases (13)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Basic Plan Package | $2.99 | per month |
| Basic Plan | $2.99 | per month |
| Coach Only | $19.95 | per month |
| Your Accountability Coach | $19.95 | per month |
| Monthly Membership | $29.99 | per month |
| Coach and Bonus material | $49.99 | per month |
| The Full Package! | $49.99 | per month |
| The Full Package! (3 months) | $149.99 | per 3 months |
| Annual Membership | $174.99 | per year |
| Coach & Bonus material 6 month | $249.99 | per 6 months |
| The Full Package! (6 months) | $299.99 | per 6 months |
| Year over | $399.99 | per year |
| The Full Package! (12 months) | $399.99 | per year |


### Abram’s Kaizen Program

[App page](https://appshunter.io/ios/app/abrams-kaizen-program/id6756933803)

Achieve sustainable weight loss by improving 1% daily. Offers personalized workouts, meal logging, progress visualization, educational resources, and community support. Gamified elements encourage consistent motivation and small victories.

**Highlights:** Custom workouts, Meal tracking, Progress charts, Guides and resources, Supportive community, Gamification

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is The Approach free?

The Approach is free to download, with in-app purchases available.

### Is Abram’s Kaizen Program free?

Abram’s Kaizen Program is free to download, with no in-app purchases.

### Which has better reviews, The Approach or Abram’s Kaizen Program?

Abram’s Kaizen Program is rated higher. The Approach averages 4.3 out of 5 from 70 ratings, while Abram’s Kaizen Program averages 5.0 from 1 ratings.

### Do The Approach or Abram’s Kaizen Program have ads?

Neither The Approach nor Abram’s Kaizen Program shows ads.

### Which is updated more often, The Approach or Abram’s Kaizen Program?

The Approach ships an update every 3 weeks, and Abram’s Kaizen Program every 10 days. Most recently, The Approach was updated on September 19, 2026 and Abram’s Kaizen Program on September 19, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*