# SMX GO vs GWL

The clearest difference is update cadence: SMX GO at monthly against GWL's every 14 months. GWL's advantage is iOS requirement (13.0 vs 15.0). On price, ads, in-app purchases and device support there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

SMX GO ships an update monthly, GWL every 14 months. The most recent releases landed on October 30, 2026 and October 3, 2026 respectively.

## The numbers

| Metric | SMX GO | GWL |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[5.0 (3 ratings)](https://appshunter.io/ios/app/smx-go/id6443489517/reviews)** | — |
| Number of ratings | **3** | — |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Monthly** | Every 14 months |
| Monetization | Free | — |
| Size | 230 MB | 10 MB |
| Requires iOS | 15.0 | **13.0** |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 12+ | 17+ |
| Developer | [InContext Solutions](https://appshunter.io/developer/1060814517) | [Smart Sensor Devices AB](https://appshunter.io/developer/1518532284) |

## What reviewers say

### SMX GO

[App page](https://appshunter.io/ios/app/smx-go/id6443489517)

Visualize and validate in-store retail concepts using augmented reality. This app allows field sales teams to place virtual displays and planograms directly in stores, offering a faster and more impactful way to present new ideas. It also converts shelf photos into editable 3D planograms for auditing and analysis.

**Highlights:** Augmented reality in-store concept visualization, Place virtual displays, endcaps, and planograms, Convert shelf photos to editable 3D planograms, Real-time updates and mobile access, Auditing, resetting, and competitive analysis, Bridge strategic intent and in-store execution

**Features:** macOS Compatibility

**In-app purchases:** none


### GWL

[App page](https://appshunter.io/ios/app/gwl/id6499316921)

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is SMX GO free?

SMX GO is free to download, with no in-app purchases.

### Is GWL free?

GWL is free to download, with no in-app purchases.

### Do SMX GO or GWL have ads?

Neither SMX GO nor GWL shows ads.

### Which is updated more often, SMX GO or GWL?

SMX GO ships an update monthly, and GWL every 14 months. Most recently, SMX GO was updated on October 30, 2026 and GWL on October 3, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*