# Ask & Embla vs Midnight Hour

The clearest difference is update cadence: Midnight Hour at every 10 days against Ask & Embla's every 3 weeks. Midnight Hour also leads on monetization model (ad-supported vs free with in-app purchases) and iOS requirement (16.4 vs 18.0). Ask & Embla's advantage is ratings volume (758 vs 205). On price, rating, review sentiment and ads there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.9 for Ask & Embla against 4.8 for Midnight Hour. Both are backed by a comparable volume of ratings — 758 and 205 respectively. Written reviews are what separate them: 82% of Ask & Embla's written reviews are positive against 86% of Midnight Hour's.

Ask & Embla ships an update every 3 weeks, Midnight Hour every 10 days. The most recent releases landed on October 24, 2026 and October 27, 2026 respectively.

## The numbers

| Metric | Ask & Embla | Midnight Hour |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.9 (758 ratings)](https://appshunter.io/ios/app/ask-and-embla/id6443832997/reviews)** | [4.8 (205 ratings)](https://appshunter.io/ios/app/midnight-hour/id6476941905/reviews) |
| Number of ratings | **758** | 205 |
| Positive reviews | 82.4% of reviews | **85.7% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Every 3 weeks | **Every 10 days** |
| Monetization | Free with in-app purchases | **Ad-supported** |
| Size | 61 MB | 87 MB |
| Requires iOS | 18.0 | **16.4** |
| Devices | iPhone | iPhone |
| Age rating | 4+ | 4+ |
| Developer | [Ask & Embla](https://appshunter.io/developer/1649780358) | [Midnight Hour](https://appshunter.io/developer/1728337132) |

## What reviewers say

### Ask & Embla

[App page](https://appshunter.io/ios/app/ask-and-embla/id6443832997)

Discover unique alternative jewelry and objects, from gothic to minimalist styles. Access rings, necklaces, earrings, and body piercing jewelry on the go. Enjoy app-exclusive discounts and early access to new arrivals.

**Highlights:** Explore alternative jewelry and objects, Gothic, grunge, and minimalist styles, Rings, necklaces, earrings, body piercing, App-exclusive discounts and promos, Wishlist and saved account details, Notifications for sales and new arrivals

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 🎨 High-quality, beautifully designed jewelry pieces
- ⭐ Exceptional customer service and responsiveness
- 🚀 Fast shipping and delivery
- 💎 Durable products that last years with proper care
- 📱 Improved app experience

**What reviewers complain about**

- 🐛 Coating failures on bracelets and necklaces within a year
- ⚠️ Brass products cause skin discoloration with prolonged wear
- 🔧 Some septum clickers fail to stay closed and fall out
- ⏱️ Delayed refund processing (11 days vs. promised 1-3 days)
- 💳 Discount code redemption issues on app

**Reported bugs**

- 15% first-order discount not redeemable through app
- Septum clicker closure mechanism fails to stay secured

**Requested features**

- Improved discount code application process in app
- Better quality control for closure mechanisms on clickers


### Midnight Hour

[App page](https://appshunter.io/ios/app/midnight-hour/id6476941905)

Access exclusive discounts and get early access to new collection launches. Browse the latest arrivals and enjoy a seamless, secure checkout experience.

**Highlights:** Exclusive discounts, Early access to launches, New arrival browsing, First-to-know notifications, App-user-only early access, Secure and easy checkout

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 👍 Great quality clothing
- 👍 Large selection of cool clothes
- 👍 Wide sizing range (XS to 4XL)
- 👍 Good prices
- 🚀 Items shipped quickly

**What reviewers complain about**

- 🐛 App not working for some users
- 🐛 Clothes not displaying in app
- 🐛 App visually glitching
- 🐛 Missing item sizes and text
- 🐛 Buttons unreadable

**Reported bugs**

- App not displaying clothes (iOS)
- Visually glitching app, not showing sizes
- Black buttons with no legible text
- Missing text elements
- Wishlist not saving items

**Requested features**

- More designs like black cats, spooky trees, ravens, owls, crows, flowers, and plants (less witches and bats)
- More androgynous or masculine styles
- More size availability in button-ups
- Restock of desired items


## Frequently asked questions

### Is Ask & Embla free?

Ask & Embla is free to download, with no in-app purchases.

### Is Midnight Hour free?

Midnight Hour is free to download, with no in-app purchases.

### Which has better reviews, Ask & Embla or Midnight Hour?

Ask & Embla is rated higher. Ask & Embla averages 4.9 out of 5 from 758 ratings, while Midnight Hour averages 4.8 from 205 ratings.

### Do Ask & Embla or Midnight Hour have ads?

Neither Ask & Embla nor Midnight Hour shows ads.

### Which is updated more often, Ask & Embla or Midnight Hour?

Ask & Embla ships an update every 3 weeks, and Midnight Hour every 10 days. Most recently, Ask & Embla was updated on October 24, 2026 and Midnight Hour on October 27, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*