# SimpleShift vs Optimize

The clearest difference is in-app purchases: Optimize at none against SimpleShift's 1. On price, update cadence, ads and device support there is nothing between them.

Both are free to download. SimpleShift sells 1 in-app purchase, starting at $1.99 per month. Optimize asks for nothing beyond the download.

Both ship on a similar rhythm, roughly every 3 months. The most recent releases landed on October 7, 2026 and October 6, 2026 respectively.

## The numbers

| Metric | SimpleShift | Optimize |
| --- | --- | --- |
| Price | Free | Free |
| Positive reviews | 100.0% of reviews | — |
| In-app purchases | Yes | **No** |
| Ads | No | No |
| Update frequency | Every 3 months | Every 3 months |
| Monetization | Free | — |
| Size | 21 MB | 340 MB |
| Requires iOS | **16.0** | 16.6 |
| Devices | iPhone, Apple Watch | iPhone, iPad |
| Age rating | 4+ | 17+ |
| Developer | [Oliver Munday](https://appshunter.io/developer/1653629920) | [2WebDesign.com](https://appshunter.io/developer/1451721617) |

## What reviewers say

### SimpleShift

[App page](https://appshunter.io/ios/app/simpleshift-shift-calendar/id6444291748)

Easily schedule and view your work shifts at a glance. This app offers a clear overview of your work schedule and can be viewed on your Apple Watch or as a home screen widget.

**Highlights:** Schedule shifts, View shifts at a glance, Apple Watch integration, Home screen widget, Customizable shift patterns

**Features:** Apple Watch app

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| SimpleShift Pro | $1.99 | per month |


### Optimize

[App page](https://appshunter.io/ios/app/optimize/id6475725932)

**Features:** macOS Compatibility, Apple Wallet, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is SimpleShift free?

SimpleShift is free to download, with in-app purchases available.

### Is Optimize free?

Optimize is free to download, with no in-app purchases.

### Do SimpleShift or Optimize have ads?

Neither SimpleShift nor Optimize shows ads.

### Which is updated more often, SimpleShift or Optimize?

SimpleShift ships an update every 3 months, and Optimize every 3 months. Most recently, SimpleShift was updated on October 7, 2026 and Optimize on October 6, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*