# HeartMath vs I am Nowful

The clearest difference is rating: HeartMath at 4.9 against I am Nowful's 4.0. HeartMath also leads on ratings volume (4.7K vs 3). I am Nowful's advantage is in-app purchases (none vs 2) and device support (3 vs 1). On price, review sentiment, update cadence and ads there is nothing between them.

Both are free to download. HeartMath sells 2 in-app purchases, starting at $79.00 per year. I am Nowful asks for nothing beyond the download.

HeartMath holds the better App Store score, 4.9 against 4.0. That said, the two scores are not equally well evidenced: HeartMath has 4.7K ratings behind it against 3, so its average is the more settled of the two. Written reviews point the same way: 74% of HeartMath's written reviews are positive against 67% of I am Nowful's.

HeartMath ships an update every 3 weeks, I am Nowful every 2 weeks. The most recent releases landed on November 3, 2026 and October 30, 2026 respectively.

## The numbers

| Metric | HeartMath | I am Nowful |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.9 (4.7K ratings)](https://appshunter.io/ios/app/heartmath/id6446414998/reviews)** | [4.0 (3 ratings)](https://appshunter.io/ios/app/i-am-nowful/id6752880912/reviews) |
| Number of ratings | **4.7K** | 3 |
| Positive reviews | **73.8% of reviews** | 66.7% of reviews |
| In-app purchases | Yes | **No** |
| Ads | No | No |
| Update frequency | Every 3 weeks | **Every 2 weeks** |
| Monetization | Freemium | **Free** |
| Size | 185 MB | 67 MB |
| Requires iOS | 26.0 | **15.1** |
| Devices | iPhone | **iPhone, iPad, iPod** |
| Age rating | 4+ | 12+ |
| Developer | [HeartMath Inc.](https://appshunter.io/developer/482739914) | [Nowful](https://appshunter.io/developer/1841536418) |

## What reviewers say

### HeartMath

[App page](https://appshunter.io/ios/app/heartmath/id6446414998)

This app helps you manage stress, improve focus, and achieve optimal performance by aligning your heart, mind, and emotions. It offers guided sessions, immersive journeys, and coherence practices based on over 30 years of research.

**Highlights:** Real-time HRV Coherence Measurement, Coherence Training, Scientifically Validated Techniques, Guided Learning Sessions, Progress Tracking, Heart-Brain Coherence Benefits

**Features:** Vision Pro support

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| HeartMath Premium | $79.00 | per year |
| HeartMath Premium | $99.99 | per year |

**What reviewers like**

- 🚀 Huge improvement over previous app
- 👍 Easy to use and highly recommended
- 💡 Loaded with HeartMath techniques and courses
- 👍 Powerful tool for nervous system balance and anxiety reduction
- 👍 Helps achieve a better mental state

**What reviewers complain about**

- 🐛 Connectivity issues with sensor
- 🐛 Sensor not compatible with older devices
- 🐛 App crashes and freezes on newer devices
- 🐛 Inaccurate heart rate and coherence readings
- 🐛 Disruptive screen sleep behavior during sessions

**Reported bugs**

- Sensor connection issues on newer devices
- App crashes and freezes on iPhone 16 Pro
- Inaccurate heart rate and coherence readings
- Screen sleep behavior disrupting sessions

**Requested features**

- Add dark mode option
- Allow playing music/sounds during sessions
- Provide audio feedback on coherence levels
- Add session history customization and details
- Improve sensor compatibility with older devices


### I am Nowful

[App page](https://appshunter.io/ios/app/i-am-nowful/id6752880912)

This app supports personal growth through daily journaling and emotional tracking. It offers guided prompts and personalized suggestions to enhance well-being and mindfulness. Users can reflect on their day, monitor emotions, and celebrate achievements in a private space.

**Highlights:** Daily journaling, Emotion tracking, Guided prompts, Personalized suggestions, Progress tracking, Gentle reminders

**In-app purchases:** none


## Frequently asked questions

### Is HeartMath free?

HeartMath is free to download, with in-app purchases available.

### Is I am Nowful free?

I am Nowful is free to download, with no in-app purchases.

### Which has better reviews, HeartMath or I am Nowful?

HeartMath is rated higher. HeartMath averages 4.9 out of 5 from 4.7K ratings, while I am Nowful averages 4.0 from 3 ratings.

### Do HeartMath or I am Nowful have ads?

Neither HeartMath nor I am Nowful shows ads.

### Which is updated more often, HeartMath or I am Nowful?

HeartMath ships an update every 3 weeks, and I am Nowful every 2 weeks. Most recently, HeartMath was updated on November 3, 2026 and I am Nowful on October 30, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*