# Outfit Formulas vs Shimmerly

The clearest difference is monetization model: Outfit Formulas at free with in-app purchases against Shimmerly's subscription. Outfit Formulas also leads on review sentiment (66% vs 55%). On price, rating, ratings volume and update cadence there is nothing between them.

Both are free to download. Outfit Formulas sells 15 in-app purchases, starting at $7.99 per 7 days and Shimmerly sells 7 in-app purchases, starting at $3.99 per 7 days. Whichever you choose, the download price is not the number that matters.

Shimmerly holds the better App Store score, 4.6 against 4.4. Both are backed by a comparable volume of ratings — 1.2K and 1.1K respectively. Written reviews complicate that: 66% of Outfit Formulas's written reviews are positive against 55% of Shimmerly's, so the app with the better star average is not the one people write more warmly about.

Outfit Formulas ships an update every 4 days, Shimmerly every 5 days. The most recent releases landed on September 23, 2026 and September 20, 2026 respectively.

## The numbers

| Metric | Outfit Formulas | Shimmerly |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.4 (1.2K ratings)](https://appshunter.io/ios/app/outfit-formulas/id6447664832/reviews) | **[4.6 (1.1K ratings)](https://appshunter.io/ios/app/shimmerly/id6475787674/reviews)** |
| Number of ratings | **1.2K** | 1.1K |
| Positive reviews | **66.4% of reviews** | 54.5% of reviews |
| In-app purchases | Yes | Yes |
| Ads | Yes | Yes |
| Update frequency | **Every 4 days** | Every 5 days |
| Monetization | **Free with in-app purchases** | Subscription |
| Size | 137 MB | 321 MB |
| Requires iOS | **16.0** | 16.4 |
| Devices | **iPhone, iPad** | iPhone |
| Age rating | 4+ | 4+ |
| Developer | [GYPO LLC.](https://appshunter.io/developer/1682187324) | [All Athlete Inc.](https://appshunter.io/developer/1573622098) |

## What reviewers say

### Outfit Formulas

[App page](https://appshunter.io/ios/app/outfit-formulas/id6447664832)

Receive monthly shopping lists to build a versatile wardrobe, focusing on classic staples and seasonal trends. Easily get dressed daily with provided outfit formulas and a shopping directory for curated pieces. Personalize your style with flexible formula suggestions.

**Highlights:** Monthly curated shopping lists, Interactive shopping directory, Daily outfit calendar with formulas, Closet staple curation, Personalized styling options, Outfit logging

**In-app purchases (15)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Weekly Membership | $7.99 | per 7 days |
| AP_mo_19_fty | $19.00 | per month |
| Monthly_14t | $19.99 | per month |
| 3 months plan | $24.99 | per 3 months |
| Monthly subscription OF | $24.99 | per month |
| Annual Outfit Formulas 50 | $49.99 | per year |
| Annual 79.99 | $79.99 | per year |
| Annual 79 | $79.99 | per year |
| annual_14_trial | $99.99 | per year |
| 1 Year Subscription BF | $99.99 | per year |
| Annual Subscription | $99.99 | per year |
| Annual Subscription | $109.99 | per year |
| outfit_yearly | $190.00 | per year |
| lifetime 199 | $199.99 | one-time |
| Lifetime access to Outfit Formulas | $249.99 | one-time |

**What reviewers like**

- 👍 Easy to use app
- 🚀 Simplifies getting dressed
- 💡 Helpful for building a capsule wardrobe
- 👍 Provides style inspiration
- 👍 Customizable outfit options

**What reviewers complain about**

- 🐛 Login/subscription issues
- 🌍 Lack of personalization options
- 💰 Expensive subscription
- 🌍 Limited Canadian content

**Reported bugs**

- Login screen freezes
- Subscription not recognized in app

**Requested features**

- Ability to customize monthly calendar
- Option to track and log outfits worn
- More personalization based on user's style preferences


### Shimmerly

[App page](https://appshunter.io/ios/app/shimmerly/id6475787674)

This app uses AI to help you find clothes that fit perfectly and flatter your body shape. It offers virtual try-ons, personalized color analysis, and tailored size recommendations from thousands of brands. Discover your style, get celebrity inspiration, and shop with confidence.

**Highlights:** Virtual fitting room, Personalized color analysis, Body shape analysis for clothing, Tailored size recommendations, Celebrity style inspiration, Virtual try-on for thousands of brands

**In-app purchases (7)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Pro Weekly | $3.99 | per 7 days |
| Pro Weekly | $3.99 | per 7 days |
| Pro Monthly | $9.99 | per month |
| Pro Yearly | $47.90 | per year |
| Pro Yearly | $47.90 | per year |
| Pro Yearly With Trial | $47.90 | per year |
| Pro Yearly | $47.99 | per year |

**What reviewers like**

- 👍 Easy to use
- 🚀 Helpful features
- 💡 Innovative technology
- 🎨 Accurate color analysis
- 🤩 Great app overall

**What reviewers complain about**

- 🐛 Crashes and technical issues
- 💰 Paid features required
- 🤷‍♀️ Inconsistent results
- 🌐 Limited for diverse users

**Reported bugs**

- Self-function and AI body scanner not loading
- Issues with setting actual age
- Verification email not being sent

**Requested features**

- Allow users under 18 to access the app
- Expand color analysis for diverse skin tones
- Add more clothing recommendations and styling options


## Frequently asked questions

### Is Outfit Formulas free?

Outfit Formulas is free to download, with in-app purchases available.

### Is Shimmerly free?

Shimmerly is free to download, with in-app purchases available.

### Which has better reviews, Outfit Formulas or Shimmerly?

Shimmerly is rated higher. Outfit Formulas averages 4.4 out of 5 from 1.2K ratings, while Shimmerly averages 4.6 from 1.1K ratings.

### Do Outfit Formulas or Shimmerly have ads?

Both Outfit Formulas and Shimmerly show ads.

### Which is updated more often, Outfit Formulas or Shimmerly?

Outfit Formulas ships an update every 4 days, and Shimmerly every 5 days. Most recently, Outfit Formulas was updated on September 23, 2026 and Shimmerly on September 20, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*