# Loyalty Tag vs CRM.COM Merchant App

The clearest difference is in-app purchases: CRM.COM Merchant App at none against Loyalty Tag's 4. Loyalty Tag's advantage is update cadence (every 3 weeks vs every 9 months). On price, ads, device support and iOS requirement there is nothing between them.

Both are free to download. Loyalty Tag sells 4 in-app purchases, starting at $5.99 per month. CRM.COM Merchant App asks for nothing beyond the download.

Loyalty Tag ships an update every 3 weeks, CRM.COM Merchant App every 9 months. The most recent releases landed on October 7, 2026 and October 9, 2026 respectively.

## The numbers

| Metric | Loyalty Tag | CRM.COM Merchant App |
| --- | --- | --- |
| Price | Free | Free |
| In-app purchases | Yes | **No** |
| Ads | No | No |
| Update frequency | **Every 3 weeks** | Every 9 months |
| Size | 91 MB | 36 MB |
| Requires iOS | 15.6 | 15.6 |
| Devices | **iPhone, iPad, iPod** | iPhone, iPod |
| Age rating | 4+ | 17+ |
| Developer | [Richard Smith](https://appshunter.io/developer/1606858876) | [CRM.COM Ltd](https://appshunter.io/developer/1075394688) |

## What reviewers say

### Loyalty Tag

[App page](https://appshunter.io/ios/app/loyalty-tag-program-manager/id6447704778)

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (4)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Monthly standard subscription | $5.99 | per month |
| Monthly premium subscription | $9.99 | per month |
| Annual standard subscription | $34.99 | per year |
| Annual premium subscription | $59.99 | per year |


### CRM.COM Merchant App

[App page](https://appshunter.io/ios/app/crmcom-merchant-app/id6739512822)

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is Loyalty Tag free?

Loyalty Tag is free to download, with in-app purchases available.

### Is CRM.COM Merchant App free?

CRM.COM Merchant App is free to download, with no in-app purchases.

### Do Loyalty Tag or CRM.COM Merchant App have ads?

Neither Loyalty Tag nor CRM.COM Merchant App shows ads.

### Which is updated more often, Loyalty Tag or CRM.COM Merchant App?

Loyalty Tag ships an update every 3 weeks, and CRM.COM Merchant App every 9 months. Most recently, Loyalty Tag was updated on October 7, 2026 and CRM.COM Merchant App on October 9, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*