# Сеть магазинов Золушка vs USmall

The clearest difference is review sentiment: Сеть магазинов Золушка at 58% against USmall's 27%. Сеть магазинов Золушка also leads on monetization model (free vs free with in-app purchases) and rating (3.9 vs 3.6). USmall's advantage is ratings volume (74 vs 10). On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Сеть магазинов Золушка holds the better App Store score, 3.9 against 3.6. That said, the two scores are not equally well evidenced: USmall has 74 ratings behind it against 10, so its average is the more settled of the two. Written reviews point the same way: 58% of Сеть магазинов Золушка's written reviews are positive against 27% of USmall's.

Сеть магазинов Золушка ships an update every 2 weeks, USmall fortnightly. The most recent releases landed on October 13, 2026 and October 14, 2026 respectively.

## The numbers

| Metric | Сеть магазинов Золушка | USmall |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[3.9 (10 ratings)](https://appshunter.io/ios/app/id6448723651/reviews)** | [3.6 (74 ratings)](https://appshunter.io/ios/app/usmall/id6449685439/reviews) |
| Number of ratings | 10 | **74** |
| Positive reviews | **57.7% of reviews** | 26.6% of reviews |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Every 2 weeks** | Fortnightly |
| Monetization | **Free** | Free with in-app purchases |
| Size | 90 MB | 48 MB |
| Requires iOS | **14.0** | 16.6 |
| Devices | **iPhone, iPod** | iPhone |
| Age rating | 4+ | 4+ |
| Developer | [Макшел-КМВ](https://appshunter.io/developer/1592994198) | [ShopfansRU LLC](https://appshunter.io/developer/1690082697) |

## What reviewers say

### Сеть магазинов Золушка

[App page](https://appshunter.io/ios/app/id6448723651)

Discover a wide range of beauty products, home goods, and healthy food options. Access exclusive app-only discounts and earn loyalty bonuses on every purchase. Watch tutorials and get personalized recommendations from expert consultants.

**Highlights:** Browse extensive product catalog, Watch beauty tutorials, Exclusive app-only discounts, Earn 4% loyalty bonuses, Digital loyalty card with barcode, Personalized recommendations

**In-app purchases:** none


### USmall

[App page](https://appshunter.io/ios/app/usmall/id6449685439)

Shop directly from US stores with this marketplace, offering branded clothing and health products at up to 80% off. Enjoy hassle-free delivery to Russia, with customs handled and payment accepted from Russian cards.

**Highlights:** Direct US store access, Branded clothing and health products, Discounts up to 80%, Direct shipping to Russia, Customs handled, Russian card payments accepted, Weekend customer support

**Features:** Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 📦 Goods arrive intact and on time
- 🌍 Access to international goods
- 👍 Generally good app interface
- ✅ Compensation for issues provided

**What reviewers complain about**

- ❌ App not loading/opening
- ❌ App crashes/freezes
- ❌ Orders frequently cancelled
- ❌ Delayed deliveries
- ❌ Poor customer support

**Reported bugs**

- Application does not load
- Application does not open after update
- Application freezes when scrolling
- Images do not load
- Application does not update

**Requested features**

- Fix app loading issues
- Improve customer support responsiveness
- Allow order cancellation
- Add product reviews with photos
- Provide clearer size charts


## Frequently asked questions

### Is Сеть магазинов Золушка free?

Сеть магазинов Золушка is free to download, with no in-app purchases.

### Is USmall free?

USmall is free to download, with no in-app purchases.

### Which has better reviews, Сеть магазинов Золушка or USmall?

Сеть магазинов Золушка is rated higher. Сеть магазинов Золушка averages 3.9 out of 5 from 10 ratings, while USmall averages 3.6 from 74 ratings.

### Do Сеть магазинов Золушка or USmall have ads?

Neither Сеть магазинов Золушка nor USmall shows ads.

### Which is updated more often, Сеть магазинов Золушка or USmall?

Сеть магазинов Золушка ships an update every 2 weeks, and USmall fortnightly. Most recently, Сеть магазинов Золушка was updated on October 13, 2026 and USmall on October 14, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*