# GMSDirect vs Holborn Assets

The clearest difference is ads: GMSDirect at none against Holborn Assets's shown. Holborn Assets's advantage is update cadence (weekly vs every 8 months) and iOS requirement (13.0 vs 16.0). On price, in-app purchases and device support there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

GMSDirect ships an update every 8 months, Holborn Assets weekly. The most recent releases landed on October 7, 2026 and October 4, 2026 respectively.

## The numbers

| Metric | GMSDirect | Holborn Assets |
| --- | --- | --- |
| Price | Free | Free |
| In-app purchases | No | No |
| Ads | **No** | Yes |
| Update frequency | Every 8 months | **Weekly** |
| Size | 52 MB | 186 MB |
| Requires iOS | 16.0 | **13.0** |
| Devices | iPhone, iPad | **iPhone, iPad, iPod** |
| Age rating | 4+ | 4+ |
| Developer | [Garantibank International N.V.](https://appshunter.io/developer/1449735274) | [HOLBORN ASSETS CORPORATE SERVICES LIMITED](https://appshunter.io/developer/1768098565) |

## What reviewers say

### GMSDirect

[App page](https://appshunter.io/ios/app/gmsdirect/id6448729786)

**Features:** macOS Compatibility

**In-app purchases:** none


### Holborn Assets

[App page](https://appshunter.io/ios/app/holborn-assets/id6677055608)

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is GMSDirect free?

GMSDirect is free to download, with no in-app purchases.

### Is Holborn Assets free?

Holborn Assets is free to download, with no in-app purchases.

### Do GMSDirect or Holborn Assets have ads?

Holborn Assets shows ads; GMSDirect does not.

### Which is updated more often, GMSDirect or Holborn Assets?

GMSDirect ships an update every 8 months, and Holborn Assets weekly. Most recently, GMSDirect was updated on October 7, 2026 and Holborn Assets on October 4, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*