# TheFitnessCEO vs Estro

The clearest difference is in-app purchases: TheFitnessCEO at none against Estro's 1. On price, update cadence, ads and device support there is nothing between them.

Both are free to download. Estro sells 1 in-app purchase, starting at $250.00 per month. TheFitnessCEO asks for nothing beyond the download.

TheFitnessCEO ships an update monthly, Estro every 2 months. The most recent releases landed on October 1, 2026 and October 3, 2026 respectively.

## The numbers

| Metric | TheFitnessCEO | Estro |
| --- | --- | --- |
| Price | Free | Free |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | **Monthly** | Every 2 months |
| Size | 45 MB | 51 MB |
| Requires iOS | 15.0 | 15.0 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 17+ | 17+ |
| Developer | [Tom Wilkins](https://appshunter.io/developer/1686738664) | [Estro-Physiques Pty Ltd](https://appshunter.io/developer/1718572505) |

## What reviewers say

### TheFitnessCEO

[App page](https://appshunter.io/ios/app/thefitnessceo/id6448870833)

**Features:** macOS Compatibility

**In-app purchases:** none


### Estro

[App page](https://appshunter.io/ios/app/estro-physiques/id6473187708)

**Features:** macOS Compatibility

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Coaching | $250.00 | per month |


## Frequently asked questions

### Is TheFitnessCEO free?

TheFitnessCEO is free to download, with no in-app purchases.

### Is Estro free?

Estro is free to download, with in-app purchases available.

### Do TheFitnessCEO or Estro have ads?

Neither TheFitnessCEO nor Estro shows ads.

### Which is updated more often, TheFitnessCEO or Estro?

TheFitnessCEO ships an update monthly, and Estro every 2 months. Most recently, TheFitnessCEO was updated on October 1, 2026 and Estro on October 3, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*