# TheFitnessCEO vs PURE PERFORMANCE ‎

The clearest difference is in-app purchases: TheFitnessCEO at none against PURE PERFORMANCE ‎'s 1. TheFitnessCEO also leads on update cadence (monthly vs every 3 months). On price, ads, device support and iOS requirement there is nothing between them.

Both are free to download. PURE PERFORMANCE ‎ sells 1 in-app purchase, starting at $299.99 per month. TheFitnessCEO asks for nothing beyond the download.

TheFitnessCEO ships an update monthly, PURE PERFORMANCE ‎ every 3 months. The most recent releases landed on October 27, 2026 and October 28, 2026 respectively.

## The numbers

| Metric | TheFitnessCEO | PURE PERFORMANCE ‎ |
| --- | --- | --- |
| Price | Free | Free |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | **Monthly** | Every 3 months |
| Size | 45 MB | 56 MB |
| Requires iOS | 15.0 | 15.0 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 17+ | 17+ |
| Developer | [Tom Wilkins](https://appshunter.io/developer/1686738664) | [brodie arratoon](https://appshunter.io/developer/1846042410) |

## What reviewers say

### TheFitnessCEO

[App page](https://appshunter.io/ios/app/thefitnessceo/id6448870833)

**Features:** macOS Compatibility

**In-app purchases:** none


### PURE PERFORMANCE ‎

[App page](https://appshunter.io/ios/app/pure-performance/id6753973325)

**Features:** macOS Compatibility

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| 10 WEEK CHALLENGE | $299.99 | per month |


## Frequently asked questions

### Is TheFitnessCEO free?

TheFitnessCEO is free to download, with no in-app purchases.

### Is PURE PERFORMANCE ‎ free?

PURE PERFORMANCE ‎ is free to download, with in-app purchases available.

### Do TheFitnessCEO or PURE PERFORMANCE ‎ have ads?

Neither TheFitnessCEO nor PURE PERFORMANCE ‎ shows ads.

### Which is updated more often, TheFitnessCEO or PURE PERFORMANCE ‎?

TheFitnessCEO ships an update monthly, and PURE PERFORMANCE ‎ every 3 months. Most recently, TheFitnessCEO was updated on October 27, 2026 and PURE PERFORMANCE ‎ on October 28, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*