# USmall vs itFits

The clearest difference is review sentiment: itFits at 69% against USmall's 26%. itFits also leads on rating (5.0 vs 4.1) and device support (3 vs 1). USmall's advantage is ratings volume (109 vs 2). On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

itFits holds the better App Store score, 5.0 against 4.1. That said, the two scores are not equally well evidenced: USmall has 109 ratings behind it against 2, so its average is the more settled of the two. Written reviews point the same way: 26% of USmall's written reviews are positive against 69% of itFits's.

Both ship on a similar rhythm, roughly fortnightly. The most recent releases landed on November 12, 2026 and November 4, 2026 respectively.

## The numbers

| Metric | USmall | itFits |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.1 (109 ratings)](https://appshunter.io/ios/app/usmall/id6449685439/reviews) | **[5.0 (2 ratings)](https://appshunter.io/ios/app/itfits-shoes/id6478544356/reviews)** |
| Number of ratings | **109** | 2 |
| Positive reviews | 25.9% of reviews | **69.2% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Fortnightly | Fortnightly |
| Monetization | Free | Free |
| Size | 53 MB | 109 MB |
| Requires iOS | 16.6 | **12.0** |
| Devices | iPhone | **iPhone, iPad, iPod** |
| Age rating | 4+ | 4+ |
| Developer | [ShopfansRU LLC](https://appshunter.io/developer/1690082697) | [CASH FLOW LLC](https://appshunter.io/developer/1733276047) |

## What reviewers say

### USmall

[App page](https://appshunter.io/ios/app/usmall/id6449685439)

Shop directly from American stores for authentic clothing, shoes, cosmetics, and health products. Enjoy discounts up to 80% and have items delivered to Russia with customs handled. Track your orders easily within the app.

**Highlights:** Directly from US stores, Authentic branded products, Discounts up to 80%, Payment in rubles, Customs handled, Order tracking, Wide product selection

**Features:** Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 📦 Goods arrive intact and on time
- 🌍 Access to international goods
- 👍 Generally good app interface
- ✅ Compensation for issues provided

**What reviewers complain about**

- ❌ App not loading/opening
- ❌ App crashes/freezes
- ❌ Orders frequently cancelled
- ❌ Delayed deliveries
- ❌ Poor customer support

**Reported bugs**

- Application does not load
- Application does not open after update
- Application freezes when scrolling
- Images do not load
- Application does not update

**Requested features**

- Fix app loading issues
- Improve customer support responsiveness
- Allow order cancellation
- Add product reviews with photos
- Provide clearer size charts


### itFits

[App page](https://appshunter.io/ios/app/itfits-shoes/id6478544356)

Virtually try on thousands of shoe models using augmented reality. Measure your feet to find the perfect size or for custom tailoring, and discover the best prices and promotions from various sellers.

**Highlights:** AR shoe try-on, 3D shoe models, Foot measurement, Size determination, Price comparison, Promo code finder

**Features:** macOS Compatibility

**In-app purchases:** none


## Frequently asked questions

### Is USmall free?

USmall is free to download, with no in-app purchases.

### Is itFits free?

itFits is free to download, with no in-app purchases.

### Which has better reviews, USmall or itFits?

itFits is rated higher. USmall averages 4.1 out of 5 from 109 ratings, while itFits averages 5.0 from 2 ratings.

### Do USmall or itFits have ads?

Neither USmall nor itFits shows ads.

### Which is updated more often, USmall or itFits?

USmall ships an update fortnightly, and itFits fortnightly. Most recently, USmall was updated on November 12, 2026 and itFits on November 4, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*