# USmall vs GiftBow

The clearest difference is rating: GiftBow at 5.0 against USmall's 3.6. GiftBow also leads on monetization model (free vs free with in-app purchases) and review sentiment (40% vs 27%). USmall's advantage is ratings volume (74 vs 1). On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

GiftBow holds the better App Store score, 5.0 against 3.6. That said, the two scores are not equally well evidenced: USmall has 74 ratings behind it against 1, so its average is the more settled of the two. Written reviews point the same way: 27% of USmall's written reviews are positive against 40% of GiftBow's.

Both ship on a similar rhythm, roughly fortnightly. The most recent releases landed on October 14, 2026 and October 7, 2026 respectively.

## The numbers

| Metric | USmall | GiftBow |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [3.6 (74 ratings)](https://appshunter.io/ios/app/usmall/id6449685439/reviews) | **[5.0 (1 ratings)](https://appshunter.io/ios/app/giftbow/id6480045256/reviews)** |
| Number of ratings | **74** | 1 |
| Positive reviews | 26.6% of reviews | **40.0% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Fortnightly | Fortnightly |
| Monetization | Free with in-app purchases | **Free** |
| Size | 48 MB | 102 MB |
| Requires iOS | 16.6 | **15.6** |
| Devices | iPhone | **iPhone, iPod** |
| Age rating | 4+ | 4+ |
| Developer | [ShopfansRU LLC](https://appshunter.io/developer/1690082697) | [LLC GiftBow](https://appshunter.io/developer/1723401098) |

## What reviewers say

### USmall

[App page](https://appshunter.io/ios/app/usmall/id6449685439)

Shop directly from US stores with this marketplace, offering branded clothing and health products at up to 80% off. Enjoy hassle-free delivery to Russia, with customs handled and payment accepted from Russian cards.

**Highlights:** Direct US store access, Branded clothing and health products, Discounts up to 80%, Direct shipping to Russia, Customs handled, Russian card payments accepted, Weekend customer support

**Features:** Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 📦 Goods arrive intact and on time
- 🌍 Access to international goods
- 👍 Generally good app interface
- ✅ Compensation for issues provided

**What reviewers complain about**

- ❌ App not loading/opening
- ❌ App crashes/freezes
- ❌ Orders frequently cancelled
- ❌ Delayed deliveries
- ❌ Poor customer support

**Reported bugs**

- Application does not load
- Application does not open after update
- Application freezes when scrolling
- Images do not load
- Application does not update

**Requested features**

- Fix app loading issues
- Improve customer support responsiveness
- Allow order cancellation
- Add product reviews with photos
- Provide clearer size charts


### GiftBow

[App page](https://appshunter.io/ios/app/giftbow/id6480045256)

Easily create wishlists and gift registries for any occasion. Help friends and family choose the perfect present, and collaborate on group gifts to avoid duplicates. Get reminders for birthdays and notifications when new gifts are added.

**Highlights:** Create wishlists and gift registries, Share lists with friends and family, Collaborate on group gifts, Avoid duplicate presents, Get birthday reminders, Notifications for new gifts

**In-app purchases:** none


## Frequently asked questions

### Is USmall free?

USmall is free to download, with no in-app purchases.

### Is GiftBow free?

GiftBow is free to download, with no in-app purchases.

### Which has better reviews, USmall or GiftBow?

GiftBow is rated higher. USmall averages 3.6 out of 5 from 74 ratings, while GiftBow averages 5.0 from 1 ratings.

### Do USmall or GiftBow have ads?

Neither USmall nor GiftBow shows ads.

### Which is updated more often, USmall or GiftBow?

USmall ships an update fortnightly, and GiftBow fortnightly. Most recently, USmall was updated on October 14, 2026 and GiftBow on October 7, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*