# USmall vs Looton

The clearest difference is review sentiment: Looton at 82% against USmall's 26%. Looton also leads on rating (4.8 vs 4.0) and monetization model (ad-supported vs free with in-app purchases). USmall's advantage is ratings volume (98 vs 25). On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

Looton holds the better App Store score, 4.8 against 4.0. Both are backed by a comparable volume of ratings — 98 and 25 respectively. Written reviews point the same way: 26% of USmall's written reviews are positive against 82% of Looton's.

USmall ships an update fortnightly, Looton every 10 days. The most recent releases landed on November 3, 2026 and November 5, 2026 respectively.

## The numbers

| Metric | USmall | Looton |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.0 (98 ratings)](https://appshunter.io/ios/app/usmall/id6449685439/reviews) | **[4.8 (25 ratings)](https://appshunter.io/ios/app/looton/id6745035545/reviews)** |
| Number of ratings | **98** | 25 |
| Positive reviews | 25.9% of reviews | **81.8% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Fortnightly | **Every 10 days** |
| Monetization | Free with in-app purchases | **Ad-supported** |
| Size | 53 MB | 87 MB |
| Requires iOS | **16.6** | 17.0 |
| Devices | iPhone | iPhone |
| Age rating | 4+ | 4+ |
| Developer | [ShopfansRU LLC](https://appshunter.io/developer/1690082697) | [Looton Market](https://appshunter.io/developer/1810512950) |

## What reviewers say

### USmall

[App page](https://appshunter.io/ios/app/usmall/id6449685439)

Shop directly from US stores with this marketplace, offering branded clothing and health products at up to 80% off. Enjoy hassle-free delivery to Russia, with customs handled and payment accepted from Russian cards.

**Highlights:** Direct US store access, Branded clothing and health products, Discounts up to 80%, Direct shipping to Russia, Customs handled, Russian card payments accepted, Weekend customer support

**Features:** Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 📦 Goods arrive intact and on time
- 🌍 Access to international goods
- 👍 Generally good app interface
- ✅ Compensation for issues provided

**What reviewers complain about**

- ❌ App not loading/opening
- ❌ App crashes/freezes
- ❌ Orders frequently cancelled
- ❌ Delayed deliveries
- ❌ Poor customer support

**Reported bugs**

- Application does not load
- Application does not open after update
- Application freezes when scrolling
- Images do not load
- Application does not update

**Requested features**

- Fix app loading issues
- Improve customer support responsiveness
- Allow order cancellation
- Add product reviews with photos
- Provide clearer size charts


### Looton

[App page](https://appshunter.io/ios/app/looton/id6745035545)

A marketplace for buying and selling pre-owned clothing and accessories. It offers a secure transaction process with item verification and buyer protection. Find unique items or easily sell your own without hassle.

**Highlights:** Buy and sell pre-owned fashion, Item verification for authenticity, Secure transactions with buyer protection, Post-receipt inspection and returns, Dynamic commission rates

**In-app purchases:** none


## Frequently asked questions

### Is USmall free?

USmall is free to download, with no in-app purchases.

### Is Looton free?

Looton is free to download, with no in-app purchases.

### Which has better reviews, USmall or Looton?

Looton is rated higher. USmall averages 4.0 out of 5 from 98 ratings, while Looton averages 4.8 from 25 ratings.

### Do USmall or Looton have ads?

Neither USmall nor Looton shows ads.

### Which is updated more often, USmall or Looton?

USmall ships an update fortnightly, and Looton every 10 days. Most recently, USmall was updated on November 3, 2026 and Looton on November 5, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*