# USmall vs Urbanator

The clearest difference is review sentiment: Urbanator at 100% against USmall's 26%. Urbanator also leads on monetization model (free vs free with in-app purchases) and iOS requirement (13.4 vs 16.6). On price, update cadence, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

USmall ships an update fortnightly, Urbanator every 4 weeks. The most recent releases landed on October 25, 2026 and October 15, 2026 respectively.

## The numbers

| Metric | USmall | Urbanator |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[3.8 (86 ratings)](https://appshunter.io/ios/app/usmall/id6449685439/reviews)** | — |
| Number of ratings | **86** | — |
| Positive reviews | 25.9% of reviews | **100.0% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Fortnightly** | Every 4 weeks |
| Monetization | Free with in-app purchases | **Free** |
| Size | 53 MB | 66 MB |
| Requires iOS | 16.6 | **13.4** |
| Devices | iPhone | **iPhone, iPod** |
| Age rating | 4+ | 12+ |
| Developer | [ShopfansRU LLC](https://appshunter.io/developer/1690082697) | [LLC MOBILITY.TOP](https://appshunter.io/developer/1791924783) |

## What reviewers say

### USmall

[App page](https://appshunter.io/ios/app/usmall/id6449685439)

Shop directly from US stores with this marketplace, offering branded clothing and health products at up to 80% off. Enjoy hassle-free delivery to Russia, with customs handled and payment accepted from Russian cards.

**Highlights:** Direct US store access, Branded clothing and health products, Discounts up to 80%, Direct shipping to Russia, Customs handled, Russian card payments accepted, Weekend customer support

**Features:** Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 📦 Goods arrive intact and on time
- 🌍 Access to international goods
- 👍 Generally good app interface
- ✅ Compensation for issues provided

**What reviewers complain about**

- ❌ App not loading/opening
- ❌ App crashes/freezes
- ❌ Orders frequently cancelled
- ❌ Delayed deliveries
- ❌ Poor customer support

**Reported bugs**

- Application does not load
- Application does not open after update
- Application freezes when scrolling
- Images do not load
- Application does not update

**Requested features**

- Fix app loading issues
- Improve customer support responsiveness
- Allow order cancellation
- Add product reviews with photos
- Provide clearer size charts


### Urbanator

[App page](https://appshunter.io/ios/app/urbanator/id6747420327)

Discover unique footwear and apparel inspired by grunge and underground styles. Find cult brands, essential accessories, and outfit inspiration for alternative fashion enthusiasts. Offers detailed product information, size guides, and care tips.

**Highlights:** Curated catalog of alternative clothing and shoes, Filters for easy product discovery, Delivery across Russia, Detailed product descriptions and size charts, Fashion and shoe care tips, Fast ordering and payment, Loyalty bonuses and certificates, Human support via messengers

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is USmall free?

USmall is free to download, with no in-app purchases.

### Is Urbanator free?

Urbanator is free to download, with no in-app purchases.

### Do USmall or Urbanator have ads?

Neither USmall nor Urbanator shows ads.

### Which is updated more often, USmall or Urbanator?

USmall ships an update fortnightly, and Urbanator every 4 weeks. Most recently, USmall was updated on October 25, 2026 and Urbanator on October 15, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*