# Squishmallows Match vs Hello Kitty Merch Match

The clearest difference is ratings volume: Squishmallows Match at 1.5K against Hello Kitty Merch Match's 271. On price, rating, review sentiment and update cadence there is nothing between them.

Both are free to download. Squishmallows Match sells 18 one-off in-app purchases and Hello Kitty Merch Match sells 33 one-off in-app purchases. Whichever you choose, the download price is not the number that matters.

On the App Store both sit at effectively the same score — 4.8 for Squishmallows Match against 4.8 for Hello Kitty Merch Match. That said, the two scores are not equally well evidenced: Squishmallows Match has 1.5K ratings behind it against 271, so its average is the more settled of the two. Written reviews are what separate them: 53% of Squishmallows Match's written reviews are positive against 54% of Hello Kitty Merch Match's.

Both ship on a similar rhythm, roughly every 3 weeks. The most recent releases landed on September 23, 2026 and September 24, 2026 respectively.

## The numbers

| Metric | Squishmallows Match | Hello Kitty Merch Match |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.8 (1.5K ratings)](https://appshunter.io/ios/app/squishmallows-match/id6450057167/reviews) | [4.8 (271 ratings)](https://appshunter.io/ios/app/hello-kitty-merch-match/id6740388983/reviews) |
| Number of ratings | **1.5K** | 271 |
| Positive reviews | 53.5% of reviews | **54.5% of reviews** |
| In-app purchases | Yes | Yes |
| Ads | Yes | Yes |
| Update frequency | Every 3 weeks | Every 3 weeks |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Size | 391 MB | 624 MB |
| Requires iOS | 15.0 | 15.0 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 4+ | 4+ |
| Developer | [East Side Games Inc](https://appshunter.io/developer/498050264) | [Applibot Inc.](https://appshunter.io/developer/394084347) |

## What reviewers say

### Squishmallows Match

[App page](https://appshunter.io/ios/app/squishmallows-match/id6450057167)

Engage in a relaxing match-3 puzzle adventure featuring collectible characters. Unlock rare characters, customize your display, and participate in special events. Enjoy gameplay at your own pace with no time limits.

**Highlights:** Collectible Squishmallows, Match-3 puzzle gameplay, Customizable player feed, Seasonal content and drops, Claw machine mini-game, No timer for relaxed play

**Features:** macOS Compatibility

**In-app purchases (18)**

| Purchase | Price | Billing |
| --- | --- | --- |
| No Ads Offer | $1.99 | one-time |
| Mini Coin Pack | $1.99 | one-time |
| Starter Pack | $1.99 | one-time |
| Endless Deal 1 | $1.99 | one-time |
| Initial Offer | $2.99 | one-time |
| Out of Moves | $2.99 | one-time |
| Endless Deal 2 | $2.99 | one-time |
| Endless Deal 3 | $3.99 | one-time |
| Endless Deal 4 | $4.99 | one-time |
| Mini Pass | $5.99 | one-time |
| Season Pass | $6.99 | one-time |
| Small Coin Pack | $7.99 | one-time |
| Mini Pass | $7.99 | one-time |
| Season Pass | $7.99 | one-time |
| Season Pass | $9.99 | one-time |
| Drop Pass | $9.99 | one-time |
| Small Pack | $9.99 | one-time |
| Medium Pack | $19.99 | one-time |

**What reviewers like**

- 💕 Cute and fun game
- 👍 Entertaining and colorful
- 🎨 Well-done graphics

**What reviewers complain about**

- 💰 Constant requests for money
- 🔋 Drains battery quickly
- 🔥 Makes devices overheat
- 🤯 Difficult levels with no options to progress

**Reported bugs**

- Quests not showing up
- Stuck in certain levels
- Glitches preventing progress

**Requested features**

- Offline mode
- More ways to earn in-game currency without spending money


### Hello Kitty Merch Match

[App page](https://appshunter.io/ios/app/hello-kitty-merch-match/id6740388983)

Match three identical items from over 1,000 types of Hello Kitty And Friends merchandise in this 3D puzzle game. Collect retro and current items, view them in 3D, and customize your home screen with your favorite characters.

**Highlights:** Match three identical merchandise items, Collect over 1,000 types of Hello Kitty merch, View collected merch in 3D, Customize home screen themes, Watch collected merch march on the home screen

**In-app purchases (33)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Flash Sale 2 | $0.99 | one-time |
| Flash Sale 1 | $0.99 | one-time |
| Starter Bundle | $1.99 | one-time |
| Happy Coin Package | $1.99 | one-time |
| Theme Cinnamoroll | $3.99 | one-time |
| Theme KUROMI | $3.99 | one-time |
| Theme Tuxedosam | $3.99 | one-time |
| Theme Hangyodon | $3.99 | one-time |
| Theme Kerokerokeroppi | $3.99 | one-time |
| Theme BAD BADTZ-MARU | $3.99 | one-time |
| Theme AHIRUNOPEKKLE | $3.99 | one-time |
| Theme Pochacco | $3.99 | one-time |
| Beginner Bundle | $4.99 | one-time |
| Level 40 Milestone Bundle | $6.99 | one-time |
| Level 100 Milestone Bundle | $6.99 | one-time |
| Happy Bundle | $6.99 | one-time |
| Smile Coin Package | $8.99 | one-time |
| Summer Special Pack | $9.99 | one-time |
| Spring Special Pack | $9.99 | one-time |
| Smile Bundle | $9.99 | one-time |
| Level Bonus 3 | $9.99 | one-time |
| Level Bonus 2 | $9.99 | one-time |
| Season Pass 1 | $9.99 | one-time |
| Season Pass 2 | $9.99 | one-time |
| Level Bonus | $9.99 | one-time |
| Miracle Coin Package | $13.99 | one-time |
| Miracle Bundle | $19.99 | one-time |
| Dream Coin Package | $27.99 | one-time |
| Dream Bundle | $39.99 | one-time |
| Special Coin Package | $54.99 | one-time |
| Special Bundle | $79.99 | one-time |
| Premium Bundle | $99.99 | one-time |
| Premium Coin Package | $99.99 | one-time |

**What reviewers like**

- 🥰 Cute and adorable graphics
- 👍 Fun and addictive gameplay
- 🎉 No ads or in-app purchases required

**What reviewers complain about**

- ⏱️ Unreasonable time limits for higher levels
- 🤯 Levels become too challenging and frustrating

**Reported bugs**

- Difficulty progressing past certain levels
- Compatibility issues on older devices

**Requested features**

- More content and collectibles to discover
- Adjustable time limits or difficulty settings


## Frequently asked questions

### Is Squishmallows Match free?

Squishmallows Match is free to download, with in-app purchases available.

### Is Hello Kitty Merch Match free?

Hello Kitty Merch Match is free to download, with in-app purchases available.

### Which has better reviews, Squishmallows Match or Hello Kitty Merch Match?

Squishmallows Match and Hello Kitty Merch Match are both rated 4.8 out of 5 on the App Store, from 1.5K and 271 ratings respectively.

### Do Squishmallows Match or Hello Kitty Merch Match have ads?

Both Squishmallows Match and Hello Kitty Merch Match show ads.

### Which is updated more often, Squishmallows Match or Hello Kitty Merch Match?

Squishmallows Match ships an update every 3 weeks, and Hello Kitty Merch Match every 3 weeks. Most recently, Squishmallows Match was updated on September 23, 2026 and Hello Kitty Merch Match on September 24, 2026.

---

*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*