# Startup Ideas vs Masterplan

The clearest difference is review sentiment: Startup Ideas at 100% against Masterplan's 50%. Startup Ideas also leads on iOS requirement (15.0 vs 18.1). Masterplan's advantage is ratings volume (190 vs 2) and rating (4.8 vs 4.5). On price, ads, in-app purchases and monetization model there is nothing between them.

Both are free to download. Startup Ideas sells 3 in-app purchases, starting at $4.99 per month and Masterplan sells 3 in-app purchases, starting at $19.99 per month. Whichever you choose, the download price is not the number that matters.

Masterplan holds the better App Store score, 4.8 against 4.5. That said, the two scores are not equally well evidenced: Masterplan has 190 ratings behind it against 2, so its average is the more settled of the two. Written reviews complicate that: 100% of Startup Ideas's written reviews are positive against 50% of Masterplan's, so the app with the better star average is not the one people write more warmly about.

Startup Ideas ships an update every 2 weeks, Masterplan every 4 days. The most recent releases landed on October 8, 2026 and October 24, 2026 respectively.

## The numbers

| Metric | Startup Ideas | Masterplan |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.5 (2 ratings)](https://appshunter.io/ios/app/startup-ideas-ideaspark/id6450215819/reviews) | **[4.8 (190 ratings)](https://appshunter.io/ios/app/masterplan-launch-a-business/id6744544742/reviews)** |
| Number of ratings | 2 | **190** |
| Positive reviews | **100.0% of reviews** | 50.0% of reviews |
| In-app purchases | Yes | Yes |
| Ads | No | No |
| Update frequency | Every 2 weeks | **Every 4 days** |
| Monetization | Freemium | Free with in-app purchases |
| Size | 41 MB | 148 MB |
| Requires iOS | **15.0** | 18.1 |
| Devices | **iPhone, iPad, iPod** | iPhone, iPad |
| Age rating | 4+ | 4+ |
| Developer | [CRX Applications](https://appshunter.io/developer/1631873491) | [Direction LLC](https://appshunter.io/developer/1774385292) |

## What reviewers say

### Startup Ideas

[App page](https://appshunter.io/ios/app/startup-ideas-ideaspark/id6450215819)

Discover and organize new startup ideas with a sophisticated scoring system to evaluate potential. This tool helps solopreneurs and visionaries strategize and achieve goals for their next big venture or side hustle.

**Highlights:** Organize creative sparks in a dynamic hub, Categorize ideas for easy navigation, Score ideas by monetization, virality, and market demand, Filter and prioritize promising concepts, Set actionable goals and deadlines, Unleash creativity and save time

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (3)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Monthly | $4.99 | per month |
| Annual | $9.99 | per year |
| Lifetime | $14.99 | one-time |


### Masterplan

[App page](https://appshunter.io/ios/app/masterplan-launch-a-business/id6744544742)

This AI-powered app helps you transform your skills into income by generating business ideas and providing a step-by-step roadmap for launching and growing. It offers daily tasks, AI tools for content creation and research, and progress tracking to keep you motivated.

**Highlights:** AI business idea generation, Step-by-step launch roadmap, Daily tasks and milestones, AI content creation and research tools, Progress tracking and motivation

**In-app purchases (3)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Origin | $19.99 | per month |
| Masterplan Pro - Discount | $24.99 | per year |
| Masterplan Pro - Yearly | $49.99 | per year |


## Frequently asked questions

### Is Startup Ideas free?

Startup Ideas is free to download, with in-app purchases available.

### Is Masterplan free?

Masterplan is free to download, with in-app purchases available.

### Which has better reviews, Startup Ideas or Masterplan?

Masterplan is rated higher. Startup Ideas averages 4.5 out of 5 from 2 ratings, while Masterplan averages 4.8 from 190 ratings.

### Do Startup Ideas or Masterplan have ads?

Neither Startup Ideas nor Masterplan shows ads.

### Which is updated more often, Startup Ideas or Masterplan?

Startup Ideas ships an update every 2 weeks, and Masterplan every 4 days. Most recently, Startup Ideas was updated on October 8, 2026 and Masterplan on October 24, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*