# Makeup Playbook vs Pretti

The clearest difference is review sentiment: Makeup Playbook at 100% against Pretti's 44%. Makeup Playbook also leads on in-app purchases (none vs 6) and rating (5.0 vs 4.6). Pretti's advantage is update cadence (every 10 days vs every 2 months) and ratings volume (210 vs 12). On price, ads and device support there is nothing between them.

Both are free to download. Pretti sells 6 in-app purchases, starting at $9.99 per 7 days. Makeup Playbook asks for nothing beyond the download.

Makeup Playbook holds the better App Store score, 5.0 against 4.6. That said, the two scores are not equally well evidenced: Pretti has 210 ratings behind it against 12, so its average is the more settled of the two. Written reviews point the same way: 100% of Makeup Playbook's written reviews are positive against 44% of Pretti's.

Makeup Playbook ships an update every 2 months, Pretti every 10 days. The most recent releases landed on October 17, 2026 and October 12, 2026 respectively.

## The numbers

| Metric | Makeup Playbook | Pretti |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[5.0 (12 ratings)](https://appshunter.io/ios/app/makeup-playbook/id6450486126/reviews)** | [4.6 (210 ratings)](https://appshunter.io/ios/app/pretti-ai-makeup-assistant/id6749188903/reviews) |
| Number of ratings | 12 | **210** |
| Positive reviews | **100.0% of reviews** | 43.8% of reviews |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | Every 2 months | **Every 10 days** |
| Monetization | **Free** | Freemium |
| Size | 37 MB | 199 MB |
| Requires iOS | **13.4** | 17.0 |
| Devices | **iPhone, iPod** | iPhone |
| Age rating | 17+ | 4+ |
| Developer | [Makeup Playbook LLC](https://appshunter.io/developer/1693484928) | [A17 LABS LLC](https://appshunter.io/developer/1816103667) |

## What reviewers say

### Makeup Playbook

[App page](https://appshunter.io/ios/app/makeup-playbook/id6450486126)

Create, explore, and share personalized beauty routines for makeup, skincare, and hair care. Discover product recommendations and connect with a community of beauty enthusiasts. Tailor your regimen to your specific needs and goals.

**Highlights:** Personalized routine creation, Explore community routines, Product insights and recommendations, Community and social features, Tailor routines by skin/hair type

**Features:** macOS Compatibility

**In-app purchases:** none


### Pretti

[App page](https://appshunter.io/ios/app/pretti-ai-makeup-assistant/id6749188903)

This app helps you achieve your desired makeup looks with personalized, step-by-step guidance. Scan your face, choose a style or upload inspiration, and receive tailored product recommendations and instructions to perfect your routine.

**Highlights:** AI-powered face scanning, Curated and custom look selection, Step-by-step routine guidance, Personalized product recommendations, Save and achieve inspiration looks

**Features:** macOS Compatibility

**In-app purchases (6)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Weekly Pro | $9.99 | per 7 days |
| Pro Wk 2 | $12.99 | per 7 days |
| Pro Szn | $19.99 | per year |
| Yearly Pro | $29.99 | per year |
| Pro Yr 2 | $39.99 | per year |
| Yearly Pro 3 | $51.99 | per year |

**What reviewers like**

- 👍 Helps build confidence
- 🚀 Convenient for combining social media platforms
- 🚀 Saves money by recommending the right products

**What reviewers complain about**

- 💰 Requires paid subscription to access full features
- 🤔 Limited free trial or sample options
- 🤔 Unclear subscription terms and pricing

**Reported bugs**

- Timed out scans and expired looks
- Incompatibility with older devices

**Requested features**

- Free trial or sample scans
- More transparent subscription options


## Frequently asked questions

### Is Makeup Playbook free?

Makeup Playbook is free to download, with no in-app purchases.

### Is Pretti free?

Pretti is free to download, with in-app purchases available.

### Which has better reviews, Makeup Playbook or Pretti?

Makeup Playbook is rated higher. Makeup Playbook averages 5.0 out of 5 from 12 ratings, while Pretti averages 4.6 from 210 ratings.

### Do Makeup Playbook or Pretti have ads?

Neither Makeup Playbook nor Pretti shows ads.

### Which is updated more often, Makeup Playbook or Pretti?

Makeup Playbook ships an update every 2 months, and Pretti every 10 days. Most recently, Makeup Playbook was updated on October 17, 2026 and Pretti on October 12, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*