# Transform40 Coaching vs Fit by Ellie

Transform40 Coaching and Fit by Ellie are too close to call on the numbers: across 6 compared parameters — price, update cadence, ads and in-app purchases among them — neither pulls far enough ahead to decide it. What separates them is feature set and interface, not measurable difference.

Both are free to download. Transform40 Coaching sells 1 in-app purchase, starting at $99.99 per month and Fit by Ellie sells 1 in-app purchase, starting at $299.00 per month. Whichever you choose, the download price is not the number that matters.

Transform40 Coaching ships an update every 3 months, Fit by Ellie every 2 months. The most recent releases landed on October 27, 2026 and October 17, 2026 respectively.

## The numbers

| Metric | Transform40 Coaching | Fit by Ellie |
| --- | --- | --- |
| Price | Free | Free |
| In-app purchases | Yes | Yes |
| Ads | No | No |
| Update frequency | Every 3 months | **Every 2 months** |
| Size | 52 MB | 43 MB |
| Requires iOS | 15.0 | 15.0 |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Age rating | 17+ | 17+ |
| Developer | [BODIES BY TJ PTY LTD](https://appshunter.io/developer/1415151504) | [ERG1 Pty Ltd](https://appshunter.io/developer/1723354869) |

## What reviewers say

### Transform40 Coaching

[App page](https://appshunter.io/ios/app/transform40-coaching/id6451001631)

**Features:** macOS Compatibility

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Monthly Coaching | $99.99 | per month |


### Fit by Ellie

[App page](https://appshunter.io/ios/app/fit-by-ellie/id6475111407)

**Features:** macOS Compatibility

**In-app purchases (1)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Premium Coaching | $299.00 | per month |


## Frequently asked questions

### Is Transform40 Coaching free?

Transform40 Coaching is free to download, with in-app purchases available.

### Is Fit by Ellie free?

Fit by Ellie is free to download, with in-app purchases available.

### Do Transform40 Coaching or Fit by Ellie have ads?

Neither Transform40 Coaching nor Fit by Ellie shows ads.

### Which is updated more often, Transform40 Coaching or Fit by Ellie?

Transform40 Coaching ships an update every 3 months, and Fit by Ellie every 2 months. Most recently, Transform40 Coaching was updated on October 27, 2026 and Fit by Ellie on October 17, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*