# BelaHora vs Master UP

The clearest difference is ratings volume: Master UP at 7 against BelaHora's 1. Master UP also leads on iOS requirement (15.0 vs 18.0). BelaHora's advantage is review sentiment (100% vs 90%). On price, rating, update cadence and ads there is nothing between them.

Both are free to download. BelaHora sells 2 in-app purchases, starting at $1.99 per month and Master UP sells 6 in-app purchases, starting at $23.99 per month. Whichever you choose, the download price is not the number that matters.

On the App Store both sit at effectively the same score — 5.0 for BelaHora against 5.0 for Master UP. That said, the two scores are not equally well evidenced: Master UP has 7 ratings behind it against 1, so its average is the more settled of the two. Written reviews are what separate them: 100% of BelaHora's written reviews are positive against 90% of Master UP's.

BelaHora ships an update monthly, Master UP every 4 weeks. The most recent releases landed on November 3, 2026 and November 8, 2026 respectively.

## The numbers

| Metric | BelaHora | Master UP |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [5.0 (1 ratings)](https://appshunter.io/ios/app/belahora-appointment-book/id6459474353/reviews) | [5.0 (7 ratings)](https://appshunter.io/ios/app/master-up-scheduling-app/id6751027652/reviews) |
| Number of ratings | 1 | **7** |
| Positive reviews | **100.0% of reviews** | 90.0% of reviews |
| In-app purchases | Yes | Yes |
| Ads | No | No |
| Update frequency | Monthly | **Every 4 weeks** |
| Monetization | Freemium | Free with in-app purchases |
| Size | 23 MB | 215 MB |
| Requires iOS | 18.0 | **15.0** |
| Devices | iPhone | **iPhone, iPod** |
| Age rating | 4+ | 17+ |
| Developer | [Vladimir Li](https://appshunter.io/developer/1587178155) | [JSW Tech SL](https://appshunter.io/developer/1833175914) |

## What reviewers say

### BelaHora

[App page](https://appshunter.io/ios/app/belahora-appointment-book/id6459474353)

Manage client appointments, track earnings, and store client history with photos and notes. Send automated reminders and share open slots with clients. Works offline and prioritizes data privacy.

**Highlights:** Client appointment booking, Client history and notes, Earnings tracking by week/month/year, Automated client reminders, Open slot sharing, Offline functionality, Data backup and export

**Features:** macOS Compatibility

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Month Pro version | $1.99 | per month |
| Yearly Pro version | $9.99 | per year |


### Master UP

[App page](https://appshunter.io/ios/app/master-up-scheduling-app/id6751027652)

Streamline client bookings and manage your schedule efficiently. This app helps beauty professionals reduce missed appointments and organize daily planning, allowing more focus on client services. It centralizes client information, notes, and preferences for a personalized experience.

**Highlights:** Client appointment management, Automated appointment reminders, Client profile and notes storage, Service and availability setting, Prepayment tracking, Daily planning tools

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (6)**

| Purchase | Price | Billing |
| --- | --- | --- |
| 1 Month Premium | $23.99 | per month |
| 1 Month VIP | $35.99 | per month |
| 3 Month Premium | $66.99 | per 3 months |
| 3 Month VIP | $98.99 | per 3 months |
| 6 Month Premium | $129.99 | per 6 months |
| 6 Month VIP | $194.99 | per 6 months |


## Frequently asked questions

### Is BelaHora free?

BelaHora is free to download, with in-app purchases available.

### Is Master UP free?

Master UP is free to download, with in-app purchases available.

### Which has better reviews, BelaHora or Master UP?

BelaHora and Master UP are both rated 5.0 out of 5 on the App Store, from 1 and 7 ratings respectively.

### Do BelaHora or Master UP have ads?

Neither BelaHora nor Master UP shows ads.

### Which is updated more often, BelaHora or Master UP?

BelaHora ships an update monthly, and Master UP every 4 weeks. Most recently, BelaHora was updated on November 3, 2026 and Master UP on November 8, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*