# Purple Mobile vs Masterplan

The clearest difference is in-app purchases: Purple Mobile at none against Masterplan's 3. Purple Mobile also leads on iOS requirement (13.4 vs 18.1). Masterplan's advantage is update cadence (every 4 days vs monthly). On price, ads and device support there is nothing between them.

Both are free to download. Masterplan sells 3 in-app purchases, starting at $19.99 per month. Purple Mobile asks for nothing beyond the download.

Purple Mobile ships an update monthly, Masterplan every 4 days. Both last shipped on October 15, 2026.

## The numbers

| Metric | Purple Mobile | Masterplan |
| --- | --- | --- |
| Price | Free | Free |
| Rating | — | **[4.8 (174 ratings)](https://appshunter.io/ios/app/masterplan-launch-a-business/id6744544742/reviews)** |
| Number of ratings | — | **174** |
| Positive reviews | — | 50.0% of reviews |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | Monthly | **Every 4 days** |
| Monetization | — | Free with in-app purchases |
| Size | 15 MB | 148 MB |
| Requires iOS | **13.4** | 18.1 |
| Devices | iPhone, iPod | iPhone, iPad |
| Age rating | 4+ | 4+ |
| Developer | [Exponential Venture Development (Pty) Ltd](https://appshunter.io/developer/1665453192) | [Direction LLC](https://appshunter.io/developer/1774385292) |

## What reviewers say

### Purple Mobile

[App page](https://appshunter.io/ios/app/purple-mobile/id6468569802)

**In-app purchases:** none


### Masterplan

[App page](https://appshunter.io/ios/app/masterplan-launch-a-business/id6744544742)

This AI-powered app helps you transform your skills into income by generating business ideas and providing a step-by-step roadmap for launching and growing. It offers daily tasks, AI tools for content creation and research, and progress tracking to keep you motivated.

**Highlights:** AI business idea generation, Step-by-step launch roadmap, Daily tasks and milestones, AI content creation and research tools, Progress tracking and motivation

**In-app purchases (3)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Origin | $19.99 | per month |
| Masterplan Pro - Discount | $24.99 | per year |
| Masterplan Pro - Yearly | $49.99 | per year |


## Frequently asked questions

### Is Purple Mobile free?

Purple Mobile is free to download, with no in-app purchases.

### Is Masterplan free?

Masterplan is free to download, with in-app purchases available.

### Do Purple Mobile or Masterplan have ads?

Neither Purple Mobile nor Masterplan shows ads.

### Which is updated more often, Purple Mobile or Masterplan?

Purple Mobile ships an update monthly, and Masterplan every 4 days. Most recently, Purple Mobile was updated on October 15, 2026 and Masterplan on October 15, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*