# Effectivate vs Focus

The clearest difference is price: Effectivate at Free against Focus's $4.99. Effectivate also leads on update cadence (every 11 days vs every 5 months). Focus's advantage is in-app purchases (none vs 2). On ads, device support and iOS requirement there is nothing between them.

Effectivate is free to download; Focus costs $4.99 up front. Effectivate sells 2 in-app purchases, starting at $16.90 per month. Focus asks for nothing beyond the download.

Effectivate ships an update every 11 days, Focus every 5 months. The most recent releases landed on October 24, 2026 and October 25, 2026 respectively.

## The numbers

| Metric | Effectivate | Focus |
| --- | --- | --- |
| Price | **Free** | $4.99 |
| Rating | **[4.0 (12 ratings)](https://appshunter.io/ios/app/effectivate-brain-training/id6471501161/reviews)** | — |
| Number of ratings | **12** | — |
| In-app purchases | Yes | **No** |
| Ads | No | No |
| Update frequency | **Every 11 days** | Every 5 months |
| Monetization | Freemium | — |
| Size | 26 MB | 4 MB |
| Requires iOS | **15.0** | 16.6 |
| Devices | **iPhone, iPad, iPod** | iPhone, iPad |
| Age rating | 17+ | 4+ |
| Developer | [Effectivate](https://appshunter.io/developer/1715486150) | [Yingwen Wang](https://appshunter.io/developer/1455761376) |

## What reviewers say

### Effectivate

[App page](https://appshunter.io/ios/app/effectivate-brain-training/id6471501161)

Enhance memory and cognitive function with scientifically backed exercises tailored for older adults. This AI-powered app adapts to your abilities, offering personalized 15-minute training sessions to optimize brain health and delay decline.

**Highlights:** AI-powered personalized training, Focus on memory and attention, 15-minute daily sessions, Improves cognitive flexibility, Enhances executive functions, Based on neuropsychological studies

**Features:** macOS Compatibility, Family Sharing, Vision Pro support

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Monthly Subscription | $16.90 | per month |
| Yearly Subscription | $149.99 | per year |


### Focus

[App page](https://appshunter.io/ios/app/focus-attention-training-game/id6757760440)

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Effectivate free?

Effectivate is free to download, with in-app purchases available.

### Is Focus free?

Focus costs $4.99, with no in-app purchases.

### Do Effectivate or Focus have ads?

Neither Effectivate nor Focus shows ads.

### Which is updated more often, Effectivate or Focus?

Effectivate ships an update every 11 days, and Focus every 5 months. Most recently, Effectivate was updated on October 24, 2026 and Focus on October 25, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*