# Willow vs Echo Journal AI

The clearest difference is update cadence: Echo Journal AI at every 5 days against Willow's every 2 weeks. Willow's advantage is iOS requirement (14 vs 17). On price, ads, in-app purchases and device support there is nothing between them.

Both are free to download. Willow sells 3 in-app purchases, starting at $7.99 per month and Echo Journal AI sells 2 in-app purchases, starting at $4.99 per month. Whichever you choose, the download price is not the number that matters.

Willow ships an update every 2 weeks, Echo Journal AI every 5 days. The most recent releases landed on October 24, 2026 and October 25, 2026 respectively.

## The numbers

| Metric | Willow | Echo Journal AI |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[5.0 (4 ratings)](https://appshunter.io/ios/app/willow-ai/id6473762326/reviews)** | — |
| Number of ratings | **4** | — |
| In-app purchases | Yes | Yes |
| Ads | No | No |
| Update frequency | Every 2 weeks | **Every 5 days** |
| Monetization | Freemium | — |
| Size | 64 MB | 10 MB |
| Requires iOS | **14** | 17 |
| Devices | **iPhone, iPod** | iPhone |
| Age rating | 12+ | 4+ |
| Developer | [PulseAI LLC](https://appshunter.io/developer/1719718368) | [Guangzhou Yankang Technology Co., Ltd.](https://appshunter.io/developer/1881069414) |

## What reviewers say

### Willow

[App page](https://appshunter.io/ios/app/willow-ai/id6473762326)

This AI-powered companion offers a safe space for daily self-reflection and mental wellness. Engage in conversations, track your mood, and gain personalized insights into your emotional patterns. It helps you understand yourself better through guided reflection and AI-driven support.

**Highlights:** AI-powered conversations, Daily self-reflection, Mood and mental pattern tracking, Personalized insights, Private and secure data

**Features:** macOS Compatibility

**In-app purchases (3)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Basic | $7.99 | per month |
| Premium | $9.99 | per month |
| PulseAI Yearly Subscription | $79.99 | per year |


### Echo Journal AI

[App page](https://appshunter.io/ios/app/echo-journal-ai/id6761302638)

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Echo Journal Premium Monthly | $4.99 | per month |
| Echo Journal Premium Yearly | $44.99 | per year |


## Frequently asked questions

### Is Willow free?

Willow is free to download, with in-app purchases available.

### Is Echo Journal AI free?

Echo Journal AI is free to download, with in-app purchases available.

### Do Willow or Echo Journal AI have ads?

Neither Willow nor Echo Journal AI shows ads.

### Which is updated more often, Willow or Echo Journal AI?

Willow ships an update every 2 weeks, and Echo Journal AI every 5 days. Most recently, Willow was updated on October 24, 2026 and Echo Journal AI on October 25, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*