# Optimize vs iCleaner

The clearest difference is in-app purchases: Optimize at none against iCleaner's 5. Optimize also leads on ads (none vs shown). iCleaner's advantage is update cadence (weekly vs every 3 months). On price, device support and iOS requirement there is nothing between them.

Both are free to download. iCleaner sells 4 in-app purchases, starting at $0.99 per 7 days. Optimize asks for nothing beyond the download.

Optimize ships an update every 3 months, iCleaner weekly. The most recent releases landed on September 5, 2026 and September 22, 2026 respectively.

## The numbers

| Metric | Optimize | iCleaner |
| --- | --- | --- |
| Price | Free | Free |
| Rating | — | **[3.9 (92 ratings)](https://appshunter.io/ios/app/icleaner-clean-my-storage/id6670425169/reviews)** |
| Number of ratings | — | **92** |
| Positive reviews | — | 12.9% of reviews |
| In-app purchases | **No** | Yes |
| Ads | **No** | Yes |
| Update frequency | Every 3 months | **Weekly** |
| Monetization | — | Free with in-app purchases |
| Size | 340 MB | 6 MB |
| Requires iOS | **16.6** | 17.0 |
| Devices | iPhone, iPad | iPhone, iPad |
| Age rating | 17+ | 4+ |
| Developer | [2WebDesign.com](https://appshunter.io/developer/1451721617) | [Keyur Kyada](https://appshunter.io/developer/1689935601) |

## What reviewers say

### Optimize

[App page](https://appshunter.io/ios/app/optimize/id6475725932)

**Features:** macOS Compatibility, Apple Wallet, Vision Pro support

**In-app purchases:** none


### iCleaner

[App page](https://appshunter.io/ios/app/icleaner-clean-my-storage/id6670425169)

This app uses AI to help organize your iPhone's media and contacts. It identifies and removes duplicate photos, similar videos, and cluttered contact entries to free up valuable storage space and keep your digital life neat.

**Highlights:** AI photo and video cleanup, Duplicate contact merging, AI-powered photo organization, Quick cleanup shortcuts, Storage insights, Secure file deletion

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (4)**

| Purchase | Price | Billing |
| --- | --- | --- |
| per week | $0.99 | per 7 days |
| Monthly | $6.99 | per month |
| Yearly | $29.99 | per year |
| Lifetime Pro | $59.99 | one-time |

**What reviewers like**

- 👍 Frees up storage space
- 🚀 Phone runs faster
- 👍 Convenient and quick cleanup
- 🔒 Prioritizes privacy
- 👍 Safely clears files

**What reviewers complain about**

- 🐛 Crashes upon opening
- 🐛 Freezes on startup
- 🐛 App doesn't open
- 🐛 Unusable after install
- 🐛 Subscription issues

**Reported bugs**

- App hangs on startup screen
- App crashes frequently
- App freezes
- App does not reflect PRO subscription
- App gets stuck at registration

**Requested features**

- Option to exclude contacts without phone numbers
- Instructions for app usage


## Frequently asked questions

### Is Optimize free?

Optimize is free to download, with no in-app purchases.

### Is iCleaner free?

iCleaner is free to download, with in-app purchases available.

### Do Optimize or iCleaner have ads?

iCleaner shows ads; Optimize does not.

### Which is updated more often, Optimize or iCleaner?

Optimize ships an update every 3 months, and iCleaner weekly. Most recently, Optimize was updated on September 5, 2026 and iCleaner on September 22, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*