# Simply to Impress vs VICI

Simply to Impress and VICI both sit at 4.9 stars, but that hides the real split: 93% of VICI's written reviews are positive against 64% of Simply to Impress's. VICI also leads on monetization model (free vs free with in-app purchases) and update cadence (weekly vs fortnightly). Simply to Impress's advantage is iOS requirement (16.0 vs 18.0). On price, rating, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.9 for Simply to Impress against 5.0 for VICI. Both are backed by a comparable volume of ratings — 2.5K and 11K respectively. Written reviews are what separate them: 64% of Simply to Impress's written reviews are positive against 93% of VICI's.

Simply to Impress ships an update fortnightly, VICI weekly. Both last shipped on November 6, 2026.

## The numbers

| Metric | Simply to Impress | VICI |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.9 (2.5K ratings)](https://appshunter.io/ios/app/simply-to-impress/id6476118934/reviews) | **[5.0 (11K ratings)](https://appshunter.io/ios/app/vici/id6746127836/reviews)** |
| Number of ratings | 2.5K | **11K** |
| Positive reviews | 64.0% of reviews | **93.1% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Fortnightly | **Weekly** |
| Monetization | Free with in-app purchases | **Free** |
| Size | 207 MB | 84 MB |
| Requires iOS | **16.0** | 18.0 |
| Devices | **iPhone, iPad** | iPhone |
| Age rating | 4+ | 4+ |
| Developer | [PlanetArt](https://appshunter.io/developer/911528758) | [Vici Collection](https://appshunter.io/developer/1815287006) |

## What reviewers say

### Simply to Impress

[App page](https://appshunter.io/ios/app/simply-to-impress/id6476118934)

Create personalized, high-quality custom cards for any occasion. Choose from thousands of designs, add photos and messages, and utilize AI writing assistance. The app offers professional design review, fast shipping worldwide, and mailing services.

**Highlights:** Thousands of card designs, Intuitive design tools, Photo and text customization, AI writing assistant (MagicMessage™), Professional design review, Mailing and addressing services, Worldwide shipping

**Features:** macOS Compatibility, Apple Wallet, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 🌟 Amazing quality
- 🚚 Quick shipping
- 💯 Excellent communication
- 👍 Easy to use and customize
- 🎨 Fresh and classic designs

**What reviewers complain about**

- 🤔 Misleading promotions
- 💰 Unexpected additional charges
- 🕰️ Slow website performance

**Reported bugs**

- Incorrect discount application
- Compatibility issues with older devices

**Requested features**

- Improved zooming for design preview
- Ability to personalize multiple cards at once


### VICI

[App page](https://appshunter.io/ios/app/vici/id6746127836)

Discover on-trend women's fashion with daily new arrivals and exclusive app deals. Browse curated collections, create wishlists, and enjoy a seamless shopping experience with fast checkout and personalized recommendations.

**Highlights:** Daily new arrivals, Personalized recommendations, Wishlist functionality, Exclusive in-app deals, Fast checkout, Order tracking

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 👍 Great service and returns
- 👍 Clothes always fit true to size
- 👍 Stylish and fun clothes
- 👍 Convenient app with great features


## Frequently asked questions

### Is Simply to Impress free?

Simply to Impress is free to download, with no in-app purchases.

### Is VICI free?

VICI is free to download, with no in-app purchases.

### Which has better reviews, Simply to Impress or VICI?

VICI is rated higher. Simply to Impress averages 4.9 out of 5 from 2.5K ratings, while VICI averages 5.0 from 11K ratings.

### Do Simply to Impress or VICI have ads?

Neither Simply to Impress nor VICI shows ads.

### Which is updated more often, Simply to Impress or VICI?

Simply to Impress ships an update fortnightly, and VICI weekly. Most recently, Simply to Impress was updated on November 6, 2026 and VICI on November 6, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*