# Principled Living vs Thinqee

The clearest difference is update cadence: Principled Living at daily against Thinqee's weekly. Principled Living also leads on ratings volume (3 vs 1) and iOS requirement (12.4 vs 17.0). On price, rating, ads and in-app purchases there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 5.0 for Principled Living against 5.0 for Thinqee. Both are backed by a comparable volume of ratings — 3 and 1 respectively.

Principled Living ships an update daily, Thinqee weekly. The most recent releases landed on October 24, 2026 and October 8, 2026 respectively.

## The numbers

| Metric | Principled Living | Thinqee |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [5.0 (3 ratings)](https://appshunter.io/ios/app/principled-living/id6477762245/reviews) | [5.0 (1 ratings)](https://appshunter.io/ios/app/thinqee/id6743215922/reviews) |
| Number of ratings | **3** | 1 |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | **Daily** | Weekly |
| Monetization | Free | Free |
| Size | 28 MB | 118 MB |
| Requires iOS | **12.4** | 17.0 |
| Devices | iPhone, iPod | iPhone, iPad |
| Age rating | 4+ | 12+ |
| Developer | [Principled Living LLC](https://appshunter.io/developer/1742210472) | [ThinqWin](https://appshunter.io/developer/1801947310) |

## What reviewers say

### Principled Living

[App page](https://appshunter.io/ios/app/principled-living/id6477762245)

This app guides you to live by your core values and ethical standards. It helps you identify your principles, offers practical tips for integration, and allows you to explore potential conflicts with shadow traits. You can also share your profile and compare principles with friends.

**Highlights:** Identify core principles, Practical tips for integration, Explore shadow traits, Real-life examples, Bookmark favorite principles, Share profile with friends

**Features:** macOS Compatibility

**In-app purchases:** none


### Thinqee

[App page](https://appshunter.io/ios/app/thinqee/id6743215922)

This app provides personalized guidance for high-potential individuals, acting as an AI + Human advisory board. It helps users navigate complex decisions, develop a growth mindset, and become adaptable leaders in challenging environments.

**Highlights:** Personalized guidance from AI + Human FabGuru, Navigate complex decisions and trade-offs, Develop a growth mindset, Become an adaptable leader, Achieve extraordinary impact, Secret advantage for high-potentials

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


## Frequently asked questions

### Is Principled Living free?

Principled Living is free to download, with no in-app purchases.

### Is Thinqee free?

Thinqee is free to download, with no in-app purchases.

### Which has better reviews, Principled Living or Thinqee?

Principled Living and Thinqee are both rated 5.0 out of 5 on the App Store, from 3 and 1 ratings respectively.

### Do Principled Living or Thinqee have ads?

Neither Principled Living nor Thinqee shows ads.

### Which is updated more often, Principled Living or Thinqee?

Principled Living ships an update daily, and Thinqee weekly. Most recently, Principled Living was updated on October 24, 2026 and Thinqee on October 8, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*