# The Coach Virtual vs MacroMate

The clearest difference is in-app purchases: The Coach Virtual at none against MacroMate's 9. MacroMate's advantage is update cadence (every 4 days vs every 4 weeks). On price, ads, device support and iOS requirement there is nothing between them.

Both are free to download. MacroMate sells 9 in-app purchases, starting at $2.99 per 7 days. The Coach Virtual asks for nothing beyond the download.

The Coach Virtual ships an update every 4 weeks, MacroMate every 4 days. The most recent releases landed on October 13, 2026 and September 27, 2026 respectively.

## The numbers

| Metric | The Coach Virtual | MacroMate |
| --- | --- | --- |
| Price | Free | Free |
| Positive reviews | — | 100.0% of reviews |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | Every 4 weeks | **Every 4 days** |
| Monetization | — | Free with in-app purchases |
| Size | 117 MB | 67 MB |
| Requires iOS | 16.4 | **15.6** |
| Devices | iPhone | **iPhone, iPod** |
| Age rating | 4+ | 4+ |
| Developer | [The Coach Fitness & Consulting](https://appshunter.io/developer/1533845882) | [TimeSheet Limited](https://appshunter.io/developer/1484932205) |

## What reviewers say

### The Coach Virtual

[App page](https://appshunter.io/ios/app/the-coach-virtual/id6479206545)

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


### MacroMate

[App page](https://appshunter.io/ios/app/macromate/id6738631844)

This AI-powered companion offers personalized meal plans, calorie counting, and mindful eating guidance. It helps users understand their eating habits, share plans with others, and stay motivated on their health journey.

**Highlights:** AI-powered personalized meal plans, Effortless food logging (voice, photo, link), Mindful journaling and eating feedback, Shared meal plans and shopping lists, AI Coach for motivation and resilience, Sustainable goal setting

**Features:** macOS Compatibility, Family Sharing

**In-app purchases (9)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Weekly Plan | $2.99 | per 7 days |
| Comply Pro | $6.99 | per month |
| Monthly Plan | $7.99 | per month |
| Monthly Premium Plan | $9.99 | per month |
| Quarterly Plan | $19.99 | per 3 months |
| 50% Off Premium! | $39.99 | per year |
| First Month Free! | $59.99 | per year |
| Yearly Premium Subscription | $69.99 | per year |
| Premium Lifetime | Free | one-time |


## Frequently asked questions

### Is The Coach Virtual free?

The Coach Virtual is free to download, with no in-app purchases.

### Is MacroMate free?

MacroMate is free to download, with in-app purchases available.

### Do The Coach Virtual or MacroMate have ads?

Neither The Coach Virtual nor MacroMate shows ads.

### Which is updated more often, The Coach Virtual or MacroMate?

The Coach Virtual ships an update every 4 weeks, and MacroMate every 4 days. Most recently, The Coach Virtual was updated on October 13, 2026 and MacroMate on September 27, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*