# Step vs Step Counter by Numify

Step and Step Counter by Numify both sit at 4.7 stars, but that hides the real split: 96% of Step's written reviews are positive against 38% of Step Counter by Numify's. Step also leads on monetization model (ad-supported vs free with in-app purchases) and update cadence (weekly vs fortnightly). Step Counter by Numify's advantage is ratings volume (1.1K vs 67). On price, rating, ads and in-app purchases there is nothing between them.

Both are free to download. Step sells 2 in-app purchases, starting at $12.99 per month and Step Counter by Numify sells 10 in-app purchases, starting at $5.99 per 7 days. Whichever you choose, the download price is not the number that matters.

On the App Store both sit at effectively the same score — 4.7 for Step against 4.6 for Step Counter by Numify. That said, the two scores are not equally well evidenced: Step Counter by Numify has 1.1K ratings behind it against 67, so its average is the more settled of the two. Written reviews are what separate them: 96% of Step's written reviews are positive against 38% of Step Counter by Numify's.

Step ships an update weekly, Step Counter by Numify fortnightly. The most recent releases landed on October 17, 2026 and October 19, 2026 respectively.

## The numbers

| Metric | Step | Step Counter by Numify |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.7 (67 ratings)](https://appshunter.io/ios/app/step-adaptive-movement-coach/id6480466174/reviews)** | [4.6 (1.1K ratings)](https://appshunter.io/ios/app/step-counter-by-numify/id6740774294/reviews) |
| Number of ratings | 67 | **1.1K** |
| Positive reviews | **95.7% of reviews** | 38.5% of reviews |
| In-app purchases | Yes | Yes |
| Ads | No | No |
| Update frequency | **Weekly** | Fortnightly |
| Monetization | **Ad-supported** | Free with in-app purchases |
| Size | 154 MB | 134 MB |
| Requires iOS | 17.6 | **17.5** |
| Devices | **iPhone, Apple Watch** | iPhone |
| Age rating | 4+ | 4+ |
| Developer | [step.co technology inc](https://appshunter.io/developer/1739126542) | [Municorn Limited](https://appshunter.io/developer/380984285) |

## What reviewers say

### Step

[App page](https://appshunter.io/ios/app/step-adaptive-movement-coach/id6480466174)

This app offers an adaptive fitness experience that adjusts to your real life. It uses AI and Apple Health integration to create personalized workout plans focusing on strength, cardio, and mobility.

**Highlights:** Adaptive Movement System, AI Coach, Apple Health Integration, Scientifically-backed scoring, Strength training, Cardio workouts, Mobility exercises

**Features:** macOS Compatibility, Apple Watch app, Vision Pro support

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Step Premium Monthly | $12.99 | per month |
| Step Premium Yearly | $74.99 | per year |


### Step Counter by Numify

[App page](https://appshunter.io/ios/app/step-counter-by-numify/id6740774294)

This app helps you achieve fitness goals with personalized walking plans and comprehensive tracking. Monitor steps, calories, distance, and time for both indoor and outdoor workouts. It also includes features for NEAT tracking, route mapping, and hydration.

**Highlights:** Personalized walking plan, Step, calorie, distance, and time tracking, Indoor and outdoor workouts, Route tracking on map, NEAT tracking, Progress tracking, Water tracker

**Features:** macOS Compatibility, Family Sharing, Vision Pro support

**In-app purchases (10)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Walking Plus | $5.99 | per 7 days |
| Walking Plus Weekly | $6.99 | per 7 days |
| Walking Plus Plan with Free Trial | $14.99 | per month |
| Walking Plus Plan with Free Trial | $14.99 | per month |
| Walking Plus | $14.99 | per month |
| Walking Plus Monthly | $19.99 | per month |
| Walking Plus Monthly | $19.99 | per month |
| Walking Plus Yearly | $59.99 | per year |
| Walking Plus Yearly with Free Trial | $69.99 | per year |
| Walking Plus | $69.99 | per year |


## Frequently asked questions

### Is Step free?

Step is free to download, with in-app purchases available.

### Is Step Counter by Numify free?

Step Counter by Numify is free to download, with in-app purchases available.

### Which has better reviews, Step or Step Counter by Numify?

Step is rated higher. Step averages 4.7 out of 5 from 67 ratings, while Step Counter by Numify averages 4.6 from 1.1K ratings.

### Do Step or Step Counter by Numify have ads?

Neither Step nor Step Counter by Numify shows ads.

### Which is updated more often, Step or Step Counter by Numify?

Step ships an update weekly, and Step Counter by Numify fortnightly. Most recently, Step was updated on October 17, 2026 and Step Counter by Numify on October 19, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*