# Joy+ vs Behavior

The clearest difference is rating: Behavior at 5.0 against Joy+'s 3.4. Behavior also leads on update cadence (every 3 days vs every 2 weeks). Joy+'s advantage is in-app purchases (none vs 5) and ratings volume (15 vs 1). On price, ads, device support and iOS requirement there is nothing between them.

Both are free to download. Behavior sells 5 in-app purchases, starting at $4.99 per month. Joy+ asks for nothing beyond the download.

Behavior holds the better App Store score, 5.0 against 3.4. That said, the two scores are not equally well evidenced: Joy+ has 15 ratings behind it against 1, so its average is the more settled of the two.

Joy+ ships an update every 2 weeks, Behavior every 3 days. The most recent releases landed on October 14, 2026 and October 20, 2026 respectively.

## The numbers

| Metric | Joy+ | Behavior |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [3.4 (15 ratings)](https://appshunter.io/ios/app/joy-plus/id6496372205/reviews) | **[5.0 (1 ratings)](https://appshunter.io/ios/app/behavior-see-where-this-goes/id6737623082/reviews)** |
| Number of ratings | **15** | 1 |
| Positive reviews | 58.3% of reviews | — |
| In-app purchases | **No** | Yes |
| Ads | No | No |
| Update frequency | Every 2 weeks | **Every 3 days** |
| Monetization | **Ad-supported** | Freemium |
| Size | 43 MB | 48 MB |
| Requires iOS | 15.1 | 15.1 |
| Devices | iPhone, iPod | **iPhone, iPad, iPod** |
| Age rating | 4+ | 17+ |
| Developer | [JoyPlus Inc.](https://appshunter.io/developer/1563741839) | [Taboos LLC](https://appshunter.io/developer/1777250865) |

## What reviewers say

### Joy+

[App page](https://appshunter.io/ios/app/joy-plus/id6496372205)

Enhance your personal and professional growth with a companion app that helps you cultivate gratitude, visualize goals, and connect with expert coaches. Engage in a supportive community and track your progress through various milestones.

**Highlights:** Post gratitudes and track streaks, Create vision boards with goals, Connect with qualified coaches, Engage in community chat, Earn wellness scores and milestones, Access community support

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none


### Behavior

[App page](https://appshunter.io/ios/app/behavior-see-where-this-goes/id6737623082)

This app offers a safe, simulated environment to navigate social media, practice difficult conversations with AI, and gain self-awareness. It helps users recognize patterns affecting mental health and wellness, providing tools for reflection and anonymous questioning.

**Highlights:** Simulated social media feeds (Instagram, LinkedIn), AI-powered insights on social media patterns, Practice difficult conversations with AI personas, Anonymous Q&A for life and relationship advice, Daily emotional check-ins and journaling, Guided group discussions with expert moderation

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases (5)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Behavior+ | $4.99 | per month |
| $5 Sephora Gift Card | $10.00 | one-time |
| $5 Starbucks Gift Card | $10.00 | one-time |
| $5 Roblox Gift Card | $10.00 | one-time |
| $5 Target Gift Card | $10.00 | one-time |


## Frequently asked questions

### Is Joy+ free?

Joy+ is free to download, with no in-app purchases.

### Is Behavior free?

Behavior is free to download, with in-app purchases available.

### Which has better reviews, Joy+ or Behavior?

Behavior is rated higher. Joy+ averages 3.4 out of 5 from 15 ratings, while Behavior averages 5.0 from 1 ratings.

### Do Joy+ or Behavior have ads?

Neither Joy+ nor Behavior shows ads.

### Which is updated more often, Joy+ or Behavior?

Joy+ ships an update every 2 weeks, and Behavior every 3 days. Most recently, Joy+ was updated on October 14, 2026 and Behavior on October 20, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*