# Goal Tracker vs Visual To

The clearest difference is ads: Visual To at none against Goal Tracker's shown. Visual To also leads on review sentiment (88% vs 58%) and ratings volume (151 vs 46). Goal Tracker's advantage is update cadence (every 2 weeks vs monthly) and iOS requirement (15.1 vs 17.0). On price, rating, in-app purchases and monetization model there is nothing between them.

Both are free to download. Goal Tracker sells 2 in-app purchases, starting at $9.00 per month and Visual To sells 7 in-app purchases, starting at $5.99 per 7 days. Whichever you choose, the download price is not the number that matters.

On the App Store both sit at effectively the same score — 4.7 for Goal Tracker against 4.5 for Visual To. Both are backed by a comparable volume of ratings — 46 and 151 respectively. Written reviews are what separate them: 58% of Goal Tracker's written reviews are positive against 88% of Visual To's.

Goal Tracker ships an update every 2 weeks, Visual To monthly. Both last shipped on October 30, 2026.

## The numbers

| Metric | Goal Tracker | Visual To |
| --- | --- | --- |
| Price | Free | Free |
| Rating | **[4.7 (46 ratings)](https://appshunter.io/ios/app/goal-tracker-illumtori/id6498791377/reviews)** | [4.5 (151 ratings)](https://appshunter.io/ios/app/visual-to-do-list/id6504822038/reviews) |
| Number of ratings | 46 | **151** |
| Positive reviews | 58.3% of reviews | **87.9% of reviews** |
| In-app purchases | Yes | Yes |
| Ads | Yes | **No** |
| Update frequency | **Every 2 weeks** | Monthly |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Size | 34 MB | 90 MB |
| Requires iOS | **15.1** | 17.0 |
| Devices | iPhone, iPod | iPhone, iPad |
| Age rating | 4+ | 4+ |
| Developer | [BeaBea Lab Inc.](https://appshunter.io/developer/1741800347) | [Natalia Jakubczyk-Gajewska](https://appshunter.io/developer/1307515292) |

## What reviewers say

### Goal Tracker

[App page](https://appshunter.io/ios/app/goal-tracker-illumtori/id6498791377)

This all-in-one productivity app helps you manage goals, habits, tasks, notes, and finances. It offers SMART goal setting, habit tracking, calendar sync, to-do lists with prioritization, encrypted notes, and personal budgeting tools. Designed for simplicity and privacy, it works offline and syncs across devices.

**Highlights:** SMART goal setting with milestones, Unlimited habit tracking with streaks, Two-way calendar sync (Google, Outlook), To-do lists with Eisenhower Matrix, End-to-end encrypted notes, Personal budgeting and expense tracking, Customizable tags for organization

**Features:** macOS Compatibility

**In-app purchases (2)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Monthly Subscription | $9.00 | per month |
| Annual Subscription | $72.00 | per year |


### Visual To

[App page](https://appshunter.io/ios/app/visual-to-do-list/id6504822038)

This app helps users visually plan and manage their daily tasks, making it easier to stay focused and motivated. It offers a variety of visual customization options, including icons and personal photos, to represent tasks and track completion.

**Highlights:** Visually plan daily tasks, Over 230 icons for task symbols, Add personal pictures to tasks, Visualize tasks with stock photos, Create icons with Apple Image Playground, Mark tasks as completed, Alerts for due items, Widgets for today's tasks

**Features:** macOS Compatibility, Family Sharing, Vision Pro support

**In-app purchases (7)**

| Purchase | Price | Billing |
| --- | --- | --- |
| Daily To Do List Premium | $5.99 | per 7 days |
| Daily To Do List Premium | $6.99 | per month |
| Daily To Do List Premium | $9.99 | per month |
| Daily To Do List Premium | $19.99 | per 3 months |
| Daily To Do List Premium | $29.99 | per year |
| Daily To Do List Premium | $39.99 | per year |
| Daily To Do List Premium | $59.99 | one-time |

**What reviewers like**

- 👍 Easy to use
- 👍 Visually appealing
- 👍 Helps with productivity
- 👍 Useful for organization
- 👍 Customizable

**What reviewers complain about**

- 🐛 Occasional crashes
- 🔒 Privacy concerns
- 💡 Limited repeat options

**Reported bugs**

- Crashing on deleting list items
- Inability to share lists with family

**Requested features**

- More customization options
- Ability to recover deleted items
- Integration with other apps


## Frequently asked questions

### Is Goal Tracker free?

Goal Tracker is free to download, with in-app purchases available.

### Is Visual To free?

Visual To is free to download, with in-app purchases available.

### Which has better reviews, Goal Tracker or Visual To?

Goal Tracker is rated higher. Goal Tracker averages 4.7 out of 5 from 46 ratings, while Visual To averages 4.5 from 151 ratings.

### Do Goal Tracker or Visual To have ads?

Goal Tracker shows ads; Visual To does not.

### Which is updated more often, Goal Tracker or Visual To?

Goal Tracker ships an update every 2 weeks, and Visual To monthly. Most recently, Goal Tracker was updated on October 30, 2026 and Visual To on October 30, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*