# Primally Pure vs VICI

The clearest difference is update cadence: VICI at every 6 days against Primally Pure's fortnightly. VICI also leads on ratings volume (9.6K vs 1.6K). Primally Pure's advantage is iOS requirement (16.4 vs 18.0). On price, rating, review sentiment and ads there is nothing between them.

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

On the App Store both sit at effectively the same score — 4.9 for Primally Pure against 5.0 for VICI. That said, the two scores are not equally well evidenced: VICI has 9.6K ratings behind it against 1.6K, so its average is the more settled of the two. Written reviews split almost evenly too, at 95% and 96% positive.

Primally Pure ships an update fortnightly, VICI every 6 days. The most recent releases landed on September 15, 2026 and September 24, 2026 respectively.

## The numbers

| Metric | Primally Pure | VICI |
| --- | --- | --- |
| Price | Free | Free |
| Rating | [4.9 (1.6K ratings)](https://appshunter.io/ios/app/primally-pure/id6503394463/reviews) | **[5.0 (9.6K ratings)](https://appshunter.io/ios/app/vici/id6746127836/reviews)** |
| Number of ratings | 1.6K | **9.6K** |
| Positive reviews | 95.5% of reviews | **96.0% of reviews** |
| In-app purchases | No | No |
| Ads | No | No |
| Update frequency | Fortnightly | **Every 6 days** |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Size | 87 MB | 63 MB |
| Requires iOS | **16.4** | 18.0 |
| Devices | iPhone | iPhone |
| Age rating | 4+ | 4+ |
| Developer | [Primally Pure](https://appshunter.io/developer/1749152769) | [Vici Collection](https://appshunter.io/developer/1815287006) |

## What reviewers say

### Primally Pure

[App page](https://appshunter.io/ios/app/primally-pure/id6503394463)

Discover natural and organic skincare products in a convenient app. Shop easily, earn rewards through a loyalty program, and get exclusive access to new launches and offers. Enjoy automatic deliveries with subscriptions and access a hub of expert content.

**Highlights:** Shop natural and organic skincare, Loyalty program with points, Product subscription service, Exclusive access to launches and offers, Personalized product recommendations, Content hub with blog and podcast

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 💖 Love the products
- 👍 Easy to use app
- 🌱 Non-toxic and natural ingredients
- 🤩 Obsessed with the brand
- 🙌 Effective for skin issues

**What reviewers complain about**

- 🤯 Difficult to navigate website
- 🙄 Poor customer support

**Reported bugs**

- Subscription issues
- Lack of response from customer support

**Requested features**

- Improve subscription management
- Allow discount codes for subscriptions


### VICI

[App page](https://appshunter.io/ios/app/vici/id6746127836)

Discover on-trend women's clothing with daily new arrivals. Browse curated collections, save favorites to a wishlist, and receive personalized recommendations. Enjoy exclusive in-app deals and a streamlined checkout process.

**Highlights:** Daily new arrivals, Curated collections, Personalized recommendations, Wishlist functionality, Exclusive in-app deals, Fast checkout

**Features:** macOS Compatibility, Vision Pro support

**In-app purchases:** none

**What reviewers like**

- 👍 Great service and returns
- 👍 Clothes always fit true to size
- 👍 Stylish and fun clothes
- 👍 Convenient app with great features


## Frequently asked questions

### Is Primally Pure free?

Primally Pure is free to download, with no in-app purchases.

### Is VICI free?

VICI is free to download, with no in-app purchases.

### Which has better reviews, Primally Pure or VICI?

VICI is rated higher. Primally Pure averages 4.9 out of 5 from 1.6K ratings, while VICI averages 5.0 from 9.6K ratings.

### Do Primally Pure or VICI have ads?

Neither Primally Pure nor VICI shows ads.

### Which is updated more often, Primally Pure or VICI?

Primally Pure ships an update fortnightly, and VICI every 6 days. Most recently, Primally Pure was updated on September 15, 2026 and VICI on September 24, 2026.

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*Compared by [AppsHunter](https://appshunter.io/) from daily US App Store data. Review summaries are generated from verbatim App Store reviews.*